Director, Ecommerce & CRO

Director Of Ecomm And Cro

We're hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine.
This role is for someone who:
Deep experience with CRO strategy for Meta-lead DTC growth
Expertise in best in class Shopify execution, including state of the art tools and plugins
Has a sharp conversion eye and a performance mindset
Obsesses over what makes a page convert once the click lands
Knows how to translate data into a landing page brief
Thrives in a fast-moving, test-and-learn environment
You'll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management

working closely with leaders from Growth, Retention and Creative to build and scale what converts.
Conversion Strategy & Testing

Sets testing strategy and agenda
Own the landing page development and execution roadmap for paid traffic and core website
Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
Translate performance data into actionable landing page briefs for design and dev
Identify winning patterns and build frameworks for scaling proven page concepts
Stay ahead of CRO trends, page formats, and conversion benchmarks
Maintain best-in-class tooling for conversion experiences and overall measurement
Cross-Functional Conversion Operations

Serve as the connective tissue between paid, lifecycle, and retention

extending winning page concepts to lifecycle and retention landing pages
Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what's live
Manage page production timelines with dev and design so pages are ready to test on schedule
Maintain a living conversion learnings doc that informs future strategy
Analytics & Insights

Work with Data team leaders to optimise measurement framework and tools
Analyze page performance at the headline, module, and offer level
Pull and synthesize funnel data to surface where pages win and where they leak
Build and maintain a conversion scorecard to track performance across active tests
Present findings and recommendations in clear, actionable formats