Loyalty & Advocacy Marketing Manager

Advocacy Marketing Manager

The start date is August 10 for this contract position.
Job Title: Advocacy Marketing Manager
Location-Type: Remote
Start Date Is: August 10
Duration: 20-Week Contract (56 Month Maternity Leave Coverage)
Compensation Range: $50-55/hr
Job Description: Seeking an Advocacy Marketing Manager to lead the redesign, rebrand, and launch of a customer loyalty and advocacy program currently in its pilot phase. This role will own the program from strategy validation through execution, leveraging customer insights, marketing automation, and cross-functional collaboration to deliver a best-in-class customer advocacy experience while supporting ongoing program administration.
Day-to-Day Responsibilities:
Evaluate pilot data, customer behavior, participation, and feedback to refine the advocacy program
Analyze customer segmentation, loyalty tiers, rewards, benefits, and qualification criteria
Identify opportunities to increase customer engagement, referrals, advocacy, and program participation
Lead the redesign and rebranding of the program, including naming, messaging, visual identity, and customer experience
Build customer recruitment, enrollment, onboarding, activation, and referral campaigns
Develop end-to-end customer workflows across Salesforce, HubSpot, and ReferenceEdge
Partner with creative, web, analytics, legal, compliance, operations, and business stakeholders to successfully launch the program
Track membership, referrals, engagement, and program performance using customer data and reporting
Maintain the existing loyalty program through light administrative work in Salesforce and Monday.com (approximately 24 hours per week)
Document processes and transition ownership to the permanent team at the conclusion of the engagement
Requirements:
Must-Haves:
8+ years of B2B customer marketing, customer advocacy, loyalty marketing, or lifecycle marketing experience
Healthcare industry experience
Proven experience building, redesigning, or launching customer loyalty, advocacy, referral, or membership programs
Experience owning initiatives from strategy through end-to-end execution
Strong understanding of customer-led growth, referrals, engagement, and retention strategies
Experience using customer data, feedback, and analytics to optimize program performance
Experience developing customer segmentation, loyalty tiers, rewards, and engagement strategies
Hands-on experience with Salesforce and HubSpot
Strong project management skills with the ability to independently lead cross-functional initiatives
Excellent communication and stakeholder management skills
Nice-to-Haves:
Experience with ReferenceEdge
Experience with Monday.com
Experience working within healthcare compliance or incentive guidelines
Experience creating customer-facing marketing assets including webpages, guides, emails, and toolkits
SaaS, membership, or value-based care experience