Product Marketing Manager

About The Role

We are seeking an experienced Part-Time Product Marketing Manager to provide temporary support for a high-impact product marketing team. This role will help drive product launches, go-to-market execution, customer communications, sales enablement, and critical initiatives during a period of increased business demand. The ideal candidate is a strong cross-functional collaborator who can quickly understand complex products and translate them into compelling customer-facing messaging and launch programs.
Responsibilities

Product Launches & Go-to-Market Execution
Support end-to-end launch planning and execution for new products, features, and platform enhancements.
Develop go-to-market plans, positioning, messaging, and customer communication strategies.
Coordinate launch activities across Product, Sales, Client Services, Operations, Legal, and Marketing teams.
Track launch readiness and ensure timely delivery of launch assets.
Product Marketing & Messaging
Create customer-facing messaging, value propositions, FAQs, presentations, and support content.
Develop and maintain product documentation and enablement materials.
Partner with product managers to understand features and customer benefits.
Ensure messaging is consistent across customer touchpoints.
Sales & Client Enablement
Create sales collateral, one-pagers, presentation decks, and training materials.
Support internal enablement sessions for client-facing teams.
Help translate technical functionality into clear business value for advertisers, publishers, and partners.
Partner & Customer Communications
Draft customer announcements, release communications, webinar content, and educational materials.
Support communication plans for product releases and critical initiatives.
Collaborate with internal collaborators to ensure communication accuracy and alignment.
Strategic Projects
Contribute to high-priority cross-functional initiatives.
Assist with market research, competitive analysis, and customer insights.
Help find opportunities to improve launch processes and customer adoption.
Qualifications

Required
5+ years of experience in Product Marketing, Go-to-Market Strategy, Product Management, or a related role.
Demonstrated experience launching software, SaaS, advertising technology, marketing technology, or digital platform products.
Strong project management and organizational skills.
Exceptional written and verbal communication skills.
Ability to work independently and manage multiple priorities in a fast-paced environment.
Experience collaborating across technical, commercial, and operational teams.
Preferred
Experience in affiliate marketing, digital advertising, partnerships, payments, SaaS platforms, or marketing technology.
Experience creating sales enablement and customer education materials.
Familiarity with product launch frameworks and change management practices.
Experience working in matrixed organizations with cross-functional collaborators.
Key Attributes
Strategic problem solver who can also implement.
Strong communicator and storyteller.
Highly organized and diligent.
Comfortable navigating ambiguity and changing priorities.
Collaborative, proactive, and customer-focused.
Success in This Role
The successful candidate will quickly become a trusted partner across Product, GTM, and Marketing teams, helping maintain momentum on product launches, customer communications, partner initiatives, and strategic programs while delivering high-quality execution across multiple workstreams.