Marketing Manager

Marketing Manager (PR/601039) Boston, Massachusetts
Salary: USD90000 - USD90000 per year

This role is centered around managing a robust portfolio of industry conferences, trade shows, webinars, and demand generation activities. Beyond events, the position provides opportunities to expand into digital marketing, content development, marketing operations, product marketing, brand management, and team leadership as the organization continues to grow.

If you're seeking a role with meaningful ownership, strategic influence, and long-term career progression, this opportunity offers a unique platform to build and expand a marketing function.

Key Responsibilities
Event Marketing & Program Management

Manage an annual portfolio of major industry conferences, trade shows, and scientific meetings.

Develop and oversee event budgets, ensuring effective allocation of resources and ROI.

Negotiate exhibit contracts, sponsorship opportunities, and promotional placements.

Coordinate all event logistics, including vendor management, shipping, booth services, internet, utilities, and exhibition requirements.

Evaluate event performance and provide recommendations on future participation.

Conference & Trade Show Execution

Serve as the primary point of contact for on-site event operations.

Manage booth staffing schedules and event logistics.

Develop pre-event briefing materials and messaging guides.

Prepare commercial, scientific, and leadership teams for successful attendee engagement.

Represent the organization at conferences and identify high-value business opportunities.

Booth Operations & Marketing Assets

Manage exhibit inventory, shipping, receiving, maintenance, and storage.

Oversee collateral production and promotional product inventory.

Ensure effective lead capture processes and data quality standards.

Coordinate webinar planning, promotion, registration, and execution.

Manage speaker preparation and technical rehearsals.

Drive attendee engagement and post-event follow-up campaigns.

Lead Management & Analytics

Manage lead processing, segmentation, and CRM data integrity.

Qualify marketing-generated leads and coordinate routing to commercial teams.

Track and report on key performance metrics including lead volume, cost-per-lead, pipeline influence, and event ROI.

Present performance insights and recommendations to senior leadership.

As the marketing organization expands, this role can grow into additional areas including:

Marketing Operations

Campaign attribution

Sales and marketing alignment programs

Content & Scientific Communications

Technical content

Application notes

Thought leadership initiatives

Digital Marketing

Website optimization

SEO

Paid media

Product Marketing

Positioning and messaging

Product launch support

Brand Development

Brand strategy

Conference and event identity

Recruiting, mentoring, and managing future marketing team members

Qualifications
Required

2–5 years of event marketing experience within B2B, life sciences, biotech, healthcare, or related industries.

Proven experience managing trade shows or conference programs.

Experience managing budgets and vendor relationships.

Familiarity with CRM and marketing automation platforms.

Background in at least one additional marketing discipline such as digital marketing, content marketing, product marketing, brand marketing, or marketing operations.

Bachelor's degree in Life Sciences, Marketing, Business, or related field.

Strong communication and presentation skills.

Exceptional organizational and project management abilities.

Comfortable working independently in a fast-paced, entrepreneurial environment

Marketing Manager (PR/601039) Boston, Massachusetts
Thank you for submitting your application.

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