Vice President OF Public Relations

Location
PURPLE New York ‑ (Role can be based in Los Angeles or New York)

Position Overview
Vice President – Lifestyle. Responsible for leading a portfolio of luxury lifestyle clients, driving strategic direction, cultivating media and influencer relationships, mentoring high‑performing teams, and accelerating business growth.

Key Responsibilities

Serve as senior strategic lead for key lifestyle accounts, ensuring campaigns are forward‑thinking, integrated, and aligned with client goals.

Develop and implement long‑term communications strategies that drive awareness, cultural relevance, and commercial value.

Provide trusted counsel to clients, serving as their strategic partner across brand communications, campaign development, and reputation management.

Oversee campaign planning, creative direction, press strategy, event programming, partnership activations, and brand storytelling.

Collaborate with senior leaders to identify opportunities for innovation and growth within the Lifestyle team.

Manage the Lifestyle team, fostering an environment of creativity, accountability, and excellence.

Assign and oversee roles and responsibilities across accounts; ensure teams are structured for both efficiency and development.

Lead by example, supporting staff development through consistent feedback, mentorship, and performance management.

Maintain strong, senior‑level media relationships across lifestyle, culture, and consumer publications.

Lead influencer strategy and partnerships, ensuring campaigns are socially led where relevant and engage the right cultural voices.

Actively engage with the wider cultural and lifestyle landscape to stay ahead of trends, opportunities, and shifts in consumer behaviour.

Ensure efficient management of budgets, contracts, reporting, and billing across accounts.

Report to the Senior Vice President and Executive Leadership Team on business forecasting, staffing, and financial planning.

Lead on new business pitches and organic growth opportunities within your portfolio.

Partner with colleagues across divisions and international offices to create integrated, multi‑market strategies.

Champion Purple’s culture and values internally and externally – fostering an inclusive, curious, and driven environment.

Skills and Experience

Minimum 8–10 years experience in public relations, focused on luxury lifestyle clients.

Strong agency background with proven ability to lead accounts and deliver strategic excellence.

Extensive media and influencer contacts across the US, UK, and international lifestyle sectors.

Proven track record of developing and executing high‑profile PR campaigns, events, and partnerships.

Confident team leader with experience managing and mentoring junior to senior‑level talent.

Excellent written, verbal, and presentation skills.

Adept at navigating high‑pressure environments and complex client needs with accuracy and vision.

Entrepreneurial spirit with commercial acumen – able to identify and pursue growth opportunities.

Passionate about culture and the ever‑evolving luxury lifestyle space.

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