Senior Manager of Digital Marketing

To drive comprehensive digital and demand generation efforts, the remote full-time Senior Manager of Digital Marketing will manage multi-channel campaigns, oversee digital channels and advertising, and optimize funnel conversion while collaborating closely with the VP of Marketing.
Key responsibilities

Own execution of demand generation strategies across new growth, client expansion, and lifecycle marketing
Manage all digital channels including paid social, digital advertising, organic social, email, and website performance
Design and implement A/B and multivariate experiments to optimize funnel conversion and translate results into actionable insights

Required qualifications

5 to 7 years of experience in demand generation or digital marketing within a B2B environment, preferably at a growth-stage company
Hands-on experience with HubSpot; familiarity with Zoho and ZoomInfo is a strong plus
Proven track record in building and managing paid media programs with measurable impact on pipeline
Experience with account-based marketing (ABM) strategy and execution
Strong analytical skills to build reporting infrastructure and make data-driven decisions