Product Marketing Strategist

Your Role
The Product Strategy team drives product strategy development and execution for the Small Business market. The role reports to the Senior Manager, Product Strategy.

Job Description
The Product Strategy team drives product strategy development and execution for the Small Business market. The role reports to the Senior Manager, Product Strategy.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities
In this role, you will:

Strategic Support and Planning

Support the development, maintenance, and execution of product portfolio strategy, roadmap development, and prioritization for assigned lines of business.

Translate strategic direction into actionable initiatives, business requirements, and implementation plans that support portfolio objectives.

Identify opportunities to improve growth, retention, operating income, member experience, and affordability.

Evaluate market trends, emerging customer needs, competitive activity, and regulatory developments to inform strategic recommendations.

Recommend product enhancements, modifications, new offerings, or product exits.

Establish success metrics and monitor performance against strategic objectives

Present product recommendations, business cases, tradeoffs, and risks to senior leadership.

Portfolio Management and Execution

Manage the day-to-day maintenance of assigned product portfolios, including strategic, regulatory, and market-driven updates to product designs, benefits, cost shares, and customer experience offerings.

Serve as the primary point of contact for product cycle activities, coordinating cross-functional stakeholders to ensure portfolio activities remain aligned with approved strategies, business objectives, and implementation timelines.

Monitor portfolio performance, market trends, regulatory developments, and customer feedback to identify opportunities for product enhancements and provide recommendations to leadership.

Coordinate portfolio governance and execution activities, including preparing materials, documenting decisions, tracking dependencies, and ensuring initiatives progress through established governance and decision-making processes.

Prepare strategic initiatives for implementation and support post-launch monitoring by ensuring accurate product information across systems, filings, communications, and operational processes while identifying and addressing performance or implementation issues.

Regulatory Filings & Compliance

Serve as the Product Strategy lead for annual regulatory filing activities, ensuring key deadlines, requirements, and milestones are met.

Evaluate regulatory changes, emerging mandates, and policy developments to identify risks, opportunities, and impacts to product strategy.

Partner with Legal, Regulatory, Actuarial, Product Consultants, and filing teams to ensure product strategies, plan designs, and supporting materials are compliant, accurate, and market competitive.

Identify and elevate filing risks, compliance concerns, operational impacts, and timeline challenges, providing recommendations and executive-ready status updates to leadership.

Maintain institutional knowledge of filing requirements, processes, and historical decisions while supporting regulatory reviews, discussions, and strategic recommendations throughout the filing cycle.

Competitive Intelligence and Market Analysis

Lead market assessments and competitive research efforts for assigned portfolios.

Evaluate competitor products, pricing strategies, networks, benefit offerings, and market positioning.

Identify emerging trends, market opportunities, customer demands, and industry disruptions.

Conduct scenario planning and assess impacts of competitive and market changes.

Develop strategic recommendations and business cases supported by market insights and performance data.

Present competitive intelligence findings and implications to leadership and stakeholders.

Operational and Issue Management

Identify and help resolve operational issues impacting the portfolio

Own risk and issue resolution management, including cross-functional meetings, risk mitigation and corrective action plans, and status reporting.

Coordinate across teams to drive timely resolution and elevate risks as needed

Identify and support development of processes and controls to prevent recurring issues

Qualifications
Your Knowledge and Experience

Requires bachelor's degree or equivalent experience

Requires at least 7 years of experience in product strategy, product management, portfolio management, health plan products, or related fields

Requires experience developing product strategies, roadmaps, and business cases

Requires deep understanding of health plan products, market dynamics, and regulatory environments

Requires extensive knowledge of ACA guidelines and health plan product management; experience with Small Business markets strongly preferred

Demonstrated experience in project management

Demonstrates strong ownership and problem-solving in ambiguous situations

Proven ability to translate complexity into action

Strong analytical, strategic thinking, and problem-solving abilities

Demonstrated ability to influence stakeholders and lead cross-functional initiatives

Excellent executive communication and presentation skills

Experience with competitive intelligence, financial analysis, and strategic planning

Hybrid
This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in‑office time based on business need.

Physical Requirements
Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity
External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.

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