Campaign Manager

Responsibilities Collaborate with various marketing lines of business to gather, analyze, and document business requirements and campaign criteria, ensuring accurate implementation within marketing campaigns and alignment with business objectives.
Design, develop, and maintain Salesforce Marketing Cloud solutions that meet business requirements for email, SMS, push, direct mail, outbound telemarketing, and in-vehicle messaging.
Build and manage Data Cloud segments, audience segmentation, data extensions, and campaign automation.
Build and manage customer journeys, automations, email campaigns, audience segmentation, and triggered communications.
Ensure campaigns are properly tested, validated, and deployed according to business requirements and timelines.
Analyze available data sources that can be used to enhance campaign segmentation.
Provide technical guidance and mentorship to development peers on Salesforce Marketing Cloud implementations and platform best practices.
Conduct periodic reviews of business criteria with Marketing to ensure campaign segmentation is being done properly.
Facilitate campaign and audience sizing.
Assist with legacy/BAU work to assist fellow team members working on Salesforce transition.
Troubleshoot and resolve technical issues related to Salesforce Marketing Cloud implementations
Qualifications Typically requires a minimum 5 years experience with Customer Data Platforms outside of Salesforce (Teradata, APRIMO, Unica, etc.)
Bachelor's degree or education in Business, Statistics, Mathematics, Engineering or related field.
Advanced understanding of Database Marketing, Database Architecture, and SQL.
Minimum 3+ years of hands‑on experience in Salesforce Data Cloud and Marketing Cloud.
Expertise in marketing cloud tools: Journey Builder, Automation Studio, Audience Builder/Data Extensions
Expertise in Data Cloud segment and activation creation.
Ability to continuously develop and improve process / infrastructure within a constantly evolving team
Strong communication skills (written and oral) to all staff levels and possess ability to deliver information tactfully. Ability to work with internal teams.
Strong analytical, troubleshooting, and problem‑solving skills.
Experience gathering and documenting business requirements.
Ability to manage multiple projects and deadlines in a fast‑paced environment.
Strong communication and collaboration skills.
Advanced knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access).
Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
Must have legal right to work in the U.S.
Benefits & Compensation At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $91,100 - $115,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
EEO Statement SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

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Sirius XM Holdings Inc. is the largest radio broadcaster measured by revenue and has 29 million subscribers. SiriusXM creates and broadcasts commercial-free music; premier sports and live events; news and comedy; exclusive talk and entertainment; and the most comprehensive lineup of Latin commercial-free music, sports, and talk programming in radio. SiriusXM is available in vehicles from every major car company in the U.S. and smartphones and other connected devices, as well as online at siriusxm.com. SiriusXM listeners can personalize SiriusXM’s expertly curated commercial-free music channels using MySXM and listen to thousands of hours of programming on demand using SiriusXM On Demand.

 

SiriusXM is also one of the world's largest pure-play audio entertainment companies and is among the largest subscription media companies in the United States, offering an impressive array of exclusive content that spans virtually all genres and interests, including Howard Stern, Dr. Laura, Hoda Kotb, Jenny McCarthy, Andy Cohen, Jeff Foxworthy and Larry the Cable Guy, Joe Madison, Michael Smerconish, Jamie Foxx, Coach K, Chris "Mad Dog" Russo, Stephen A. Smith, Cardinal Timothy Dolan, Joel Osteen, Comedy Central, Entertainment Weekly, TODAY Show Radio, Bleacher Report, Jimmy Buffett, Elvis, Eminem, Grateful Dead, B.B. King, Willie Nelson, Ozzy Osbourne, Pearl Jam, Pink Floyd, Pitbull, Tom Petty, Frank Sinatra, Bruce Springsteen, and Tiësto.

 

SiriusXM is the ultimate destination for sports fans, offering listeners sports talk and live play-by-play from the NFL, Major League Baseball®, NASCAR®, NBA, NHL®, PGA TOUR®, IZOD IndyCar® Series, soccer, college sports, and more.

 

 

 

SiriusXM has arrangements with every major automaker for installation of satellite radio in their vehicles. SiriusXM products for cars, the home or office are available through shop.siriusxm.com and at retail locations nationwide.

 

SiriusXM is also a leading provider of telematics and connected vehicles services, providing safety, security and convenience services to a host of major automotive manufacturers.

 

SiriusXM also provides premium traffic, weather, data and information services for subscribers in cars, trucks, RVs, boats and aircraft through SiriusXM Traffic™, SiriusXM Travel Link, NavTraffic®, Nav Weather™, SiriusXM Aviation, Sirius Marine™, Sirius Marine Weather, XMWX Aviation, and XMWX Marine™.

 

SiriusXM also holds a minority interest in SiriusXM Canada which has more than 2 million subscribers.

 

On social media, join the SiriusXM community on Facebook, Twitter, Instagram, and YouTube.