Assistant Director, Small Business Marketing Strategist

Develop integrated marketing strategies that support business priorities, product launches, capability adoption, customer experience improvements, and growth initiatives.

Translate business objectives into actionable marketing plans, audience strategies, positioning, messaging, channel recommendations, launch plans, and success metrics.

Lead development of go-to-market strategies, including audience prioritization, value proposition development, and market activation planning.

Provide strategic recommendations that inform annual and quarterly planning activities.

Analyze customer, market, competitive, and performance data to identify actionable insights that inform marketing strategy.

Develop audience segmentation frameworks, customer journey recommendations, and persona-driven marketing approaches.

Partner with research and analytics teams to translate findings into business and marketing recommendations.

Develop value propositions, messaging frameworks, campaign concepts, and strategic narratives.

Create clear, actionable strategic briefs that align stakeholders and agency partners around strategic direction.

Ensure messaging is customer-centric, differentiated, insight-driven, and consistent across channels.

Translate complex insurance products, capabilities, and business concepts into compelling customer benefits.

Serve as a strategic partner across Product, Sales, Distribution, Underwriting, Customer Experience, Analytics, and Marketing teams.

Lead strategic working sessions and facilitate alignment among stakeholders with diverse priorities and perspectives.

Influence decision-making through recommendations supported by research, insights, performance data, and business context.

Define success metrics and measurement approaches for campaigns and strategic initiatives.

Partner with analytics teams to evaluate performance and identify optimization opportunities.

Develop post-launch recommendations and learning agendas to improve future performance.

Support a culture of testing, learning, and continuous improvement.

Requirements

7+ years of experience in marketing strategy, product marketing, communications strategy, consulting, market research, or related disciplines.

Demonstrated experience developing marketing strategies, go-to-market plans, positioning, and messaging for complex products, services, or business initiatives.

Strong experience translating customer insights, research, and data into actionable recommendations.

Proven ability to influence cross-functional stakeholders without direct authority and move work forward in a matrixed environment.

Excellent written, verbal, facilitation, presentation, and executive-ready storytelling skills.

Experience within insurance, financial services, healthcare, technology, or another highly regulated industry.

Experience supporting product launches, adoption initiatives, customer experience programs, or change management efforts.

Experience defining KPIs and performance readouts that inform optimization decisions.

Familiarity with AI-enabled marketing tools and emerging marketing technologies.

Experience working with agencies, creative partners, and research providers.

Core Competencies
Demonstrates expertise in developing integrated marketing strategies, go-to-market plans, and customer-centric messaging for complex products. Proven ability to analyze data and insights to inform marketing decisions and optimize performance across diverse stakeholders.

Highest-signal resume keywords

Marketing Strategy Development

Go-To-Market Planning

Customer Insights Translation

Cross-Functional Stakeholder Influence

KPI Definition and Performance Analysis

ATS Optimization Keywords
Hard Skills

Marketing Strategy

Go-To-Market Plans

Audience Segmentation

Value Proposition Development

Messaging Frameworks

Campaign Concepts

Performance Metrics

Data Analysis

Customer Journey Recommendations

Market Activation Planning

Soft Skills

Excellent Written Communication

Verbal Communication

Facilitation Skills

Presentation Skills

Executive Storytelling

Industry Keywords

Insurance

Financial Services

Healthcare

Technology

Regulated Industry

Tools & Technologies

AI-Enabled Marketing Tools

Emerging Marketing Technologies

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