Communications Manager

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, MXD, Cayman Jack, and Long Drink .

The Senior Manager, Brand Communications is responsible for overseeing all inbound and outbound communications across a portfolio of brands. This includes organic social media, influencer strategy, community management, consumer care, and earned media, as well as providing on‑going thought leadership in the space.

This role develops and leads communication strategies that strengthen brand relevance, cultural connection, and consumer engagement, working closely with brand marketing, social, media, legal, and agency partners. The Senior Manager, Consumer Communications is highly collaborative, entrepreneurial, and executes with excellence while actively contributing to team culture and development.

Accountabilities

Own and oversee all inbound and outbound communications across assigned brands, including organic social, influencer, community management, consumer care, and earned media.

Develop and execute social and communications strategies that align to broader brand and business priorities.

Drive start‑to‑finish accountability for communications initiatives—from strategy and briefing through execution, optimization, and performance reporting.

Lead influencer strategy and activation, partnering with agencies and internal teams (without direct contract management).

Oversee community management and consumer care standards, ensuring timely, on‑brand responses and clear reporting.

Guide earned media and thought‑leadership efforts in partnership with PR and communications stakeholders.

Manage agency and partner relationships, including briefing, feedback, performance oversight, and budget stewardship.

Track performance across social, influencer, and earned media, using insights to optimize engagement and growth.

Support brand act planning and execution, ensuring communications are fully integrated and activated with excellence.

Manage and develop two direct reports, fostering a high‑performing, collaborative team.

Key Metrics & Financial Targets

Volume & Sales

Brand Health

Earned media placements

Earned impressions

Influencer content engagement

Organic social channel growth

Own:
Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels

Influence:
Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing

Veto:
Social Media Content, Influencer Partnerships, Earned Media Opportunities

Critical Stakeholders & Relationships

Brand Marketing

Consumer Communication/Media

Global Marketing

Regional Marketing Team

Community Management

Media

Loyalty/Rewards Programming

Qualifications, Education, & Experience

Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.

Experience working in a fast‑moving, explosive‑growth global brand.

Skills Needed To Be Successful

Strong leadership skills and ability to take full ownership of program workstreams from start to finish

Collaborative team player who works effectively across various business stakeholders

Compensation
Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job‑related knowledge, skills, and experience of the individual.

Competitive annual salary $114,000 - $137,000 in Chicago, IL

Bonus plan designed to recognize company performance and individual contributions

Comprehensive health and welfare benefits

Company matching 401(k) contributions

Paid time off including annual leave, paid sick time and holidays

Extensive opportunities for training, development, and career growth

At Mark Anthony, We Exist To Unearth The Extraordinary
Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

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