VP of Business Development

Vice President of Business Development – Skilled Nursing

Location: Boston, MA
Job Type: Full-Time
Industry: Skilled Nursing / Long-Term Care
Position Overview

HireCare Services - Massachusetts is seeking an experienced and results-driven

Vice President of Business Development

to join our growing nursing home organization in the Boston, Massachusetts area. As a strategic leader, you will provide oversight and direction to admissions, census development, marketing, referral relationships, and overall business growth across multiple skilled nursing facilities.
Key Responsibilities

Oversee admissions, marketing, and census development strategies across all assigned facilities
Develop and implement individualized business development plans for each facility
Establish measurable census, referral, conversion, and occupancy goals
Lead, support, and hold facility admissions and marketing teams accountable for performance
Analyze referral patterns, market conditions, competitors, hospital relationships, and census trends
Identify new business opportunities and develop strategies to increase short-term rehabilitation and long-term care admissions
Qualifications

Bachelor's degree in business, healthcare administration, marketing, or a related field preferred
Minimum of 5 years of business development, admissions, marketing, or census-growth experience within skilled nursing, long-term care, post-acute care, or a related healthcare setting
Multi-facility or regional leadership experience strongly preferred
Strong understanding of the skilled nursing admissions process, hospital referral networks, and competitive healthcare markets
Demonstrated success increasing census and developing high-value referral relationships
What We Offer

Competitive executive compensation
Performance-based bonus opportunities
Comprehensive benefits package
Leadership role within a growing healthcare organization
Opportunity to directly influence census growth, market positioning, and long-term company strategy
Collaborative and supportive executive leadership team

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