VP OF Digital Marketing

Leading the digital experience initiatives, the full-time hybrid Vice President of Digital Experience will author experience briefs for patient-facing surfaces, manage conversion rates, and oversee a multidisciplinary team in the Seattle area.
Key responsibilities

Author experience briefs for acquisition, PDP, checkout, refill, and personalization surfaces
Manage conversion rates and run the experimentation program through the Manager, CRO and Experimentation
Lead teams in Content Experience, SEO, UX, and Personalization while collaborating with Business Intelligence and Commercial teams

Required qualifications

Experience leading digital experience, conversion, or product for a DTC or consumer platform
Proven track record in running a CRO or experimentation program with measurable conversion metrics
Experience managing PDP, checkout, or lifecycle surfaces end-to-end
Demonstrated ability to build and lead teams across UX, content, SEO, and experimentation
Experience in healthcare, pharmacy, or regulated consumer environments is a plus