Product Marketing Manager Lifecycle & Customer Engagement

Job Title

Job Description Required Skills
• Must be able to effectively work and collaborate cross functionally with key stakeholders & leaders from across the enterprise to define and implement opportunities (Governance, CRM, Engagement Marketing, Revenue Marketing)
• Must be able to effectively communicate program updates, performance, strategy and roadmap with senior marketing leadership (AVP/VP)
• Executive decision making – Autonomously make decisions regarding: data / insights required, testing roadmap, strategic implementation that drive greatest enterprise value
• Understand when to use escalation as a tool to gain additional marketing leadership guidance or for help overcoming roadblocks
• Sufficient understanding of building business cases, and strong ability to develop and implement strategic testing plans
Required Experience
• Experience building app-based messaging strategy that leverages a CRM's marketing automation and personalization strategies (journeys, automated content libraries/DAMs, personalized recommendations). Braze CRM experience preferred; but experience automating strategies within other CRMs will be considered
• Engagement or revenue strategy experience with an app-based streaming or SVOD subscription service preferred, but experience with engagement or revenue strategy for other app-based companies will be considered
• Autonomously leading enterprise strategic initiatives (examples of discovery work, strategy/roadmap development, and strategic implementation)
• Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)
• Proven record of accountability to deliver initiatives in alignment with program roadmap
• 2+ years communications or campaign strategy experience for large to midsized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
The Ideal Candidate
• Works proactively and relatively independently to develop an initiative roadmap
• Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre Pack subscribers
• Acts as the Marketing lead for Genre Pack strategies, representing the team's best interests and exhibit best practices while operating in cross-functional work streams
• Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed
• Has a focus on effective customer communication, automation-first mindset, and solution-oriented thinking
• Can manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time
• Launches strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention)
• Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys
This role requires close partnership with analysts and stakeholders to develop testing strategies and demonstrate incremental value (i.e. churn mitigation, product engagement, campaign conversion.) They will have ownership over campaign performance and support business cases (cost / benefit analysis) to drive value for the subscriber base and the enterprise.