Website & SEO Specialist - Early Careers

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices.
The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.
We are looking for a Website & SEO Specialist to join our team and help drive the ongoing growth, optimization, and performance of our corporate website. Reporting directly to the Website Manager, you will play a key role in improving the website’s user experience, content quality, and organic search visibility — including emerging AI-powered search channels.
Key Responsibilities Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement.
Perform regular website audits to ensure content quality, functionality, and consistency across all pages.
Monitor website performance, including traffic, engagement, conversion, and user behavior metrics, to identify optimization opportunities.
Develop actionable recommendations based on data insights and help measure the impact of optimization initiatives.
Support efforts to improve the website’s organic visibility across both traditional search engines and emerging AI-powered search experiences (e.g., ChatGPT, Perplexity).
Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs.
Optimize website content and on-page elements following SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices.
Support Reddit-focused SEO and AEO initiatives in collaboration with the external agency, helping ensure brand visibility and accurate representation across Reddit search and AI-driven answer results.
Monitor Reddit conversations and community trends relevant to the brand, and provide input to inform content and search optimization strategies.
Support the operation, maintenance, and optimization of the corporate website, including publishing and updating content through the Content Management System (CMS).

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