Consumer Marketing Leadership

Job Description
AboutPureWay

PureWay Complianceis a national healthcare and environmental compliance companyspecializing in regulated waste collection, logistics,fulfillment, transportation coordination, and compliancesolutions. We support healthcare providers, pharmacies, governmentagencies, and commercial customers through a nationwide network ofwarehouses, transportation partners, and service providers.

More than

117 million Americans

use injectable medications at home. Our vision is to make

safe sharps disposal as common and understood as recycling batteries or returning unused medications -creating a new national standard for protecting families, healthcare workers, sanitation workers, and the environment.

We're looking for a transformational

Consumer Marketing Leadership(CML)

to lead this mission.

This is not a traditional marketing role. It is an opportunity to build a consumer movement, develop a new category, and drive one of the largest untapped growth opportunities in healthcare.

As Consumer Marketing Leadership, you will lead PureWay's national consumer growth strategy, brand development, public awareness initiatives, and strategic partnerships. Your mission is to educate millions of Americans about safe sharps disposal while building scalable programs that drive consumer adoption and measurable business growth.

You'll report directly to the CEO and work closely with executive leadership to define the company's long-term growth strategy.

This role requires a builder-not someone who simply manages existing brands, but someone who has successfully created markets, influenced consumer behavior, and scaled high-growth organizations.

What you will do:

Consumer Growth Strategy
Develop and execute a national consumer marketing strategy.
Build awareness around safe home sharps disposal.
Position PureWay as the trusted national leader in consumer sharps mail-back.
Drive measurable consumer acquisition, engagement, utilization, and retention.
Brand & Category Development
Create a nationally recognized consumer brand.
Develop messaging that changes consumer behavior.
Build educational campaigns that simplify safe sharps disposal.
Establish PureWay as the category leader for home sharps mail-back.
Digital Marketing & Customer Acquisition

Lead omni-channel consumer marketing efforts including:

Paid Search
SEO
Social Media
Email Marketing
Content Marketing
Video
Influencer Partnerships
Public Relations
Community Outreach
Measure and optimize:

Customer Acquisition Cost (CAC)
Conversion Rates
Engagement
Kit Utilization
Return Rates
Customer Lifetime Value
ROI
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).
12+ years of progressive marketing leadership experience.
7+ years leading high-performing marketing teams.
Demonstrated success growing consumer-facing businesses.
Experience building national marketing strategies.
Strong analytical and performance marketing expertise.
Experience owning significant marketing budgets.
Exceptional executive communication and leadership skills.

We're especially interested in candidates with backgrounds in:

Consumer Healthcare
Digital Health
Patient Engagement
Healthcare Technology
Consumer Health Products
Public Health
Healthcare Services
Direct-to-Consumer Healthcare
Subscription Businesses
Healthcare Marketplaces
THIS POSITION IS ON-SITE IN HOUSTON TX

Benefits

401(k)
Dental insurance
Flexible spending account
Life insurance
Vision insurance