Search Engine Optimization Analyst

Responsibilities

Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic

Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites

Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics

Perform regular site audits to identify technical and content-related improvements

Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights

Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations

Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making

Support link building efforts using 100% white-hat strategies, including outreach and relationship building

Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement

Deploy tactics to incrementally increase traffic numbers to client websites

Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights

Requirements

1+ years of hands‑on experience in SEO, preferably within a small to mid-sized marketing agency, or legal marketing environment

Foundational understanding of on-page, off-page, and technical SEO best practices

Ability to optimize websites and digital content to improve search visibility and user engagement

Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously

Proficient in Microsoft Office, specifically Excel

Experience using Google Analytics (GA4) to analyze performance and identify actionable insights

Working knowledge of high-quality link-building strategies, cultivating authoritative backlinks through strategic outreach and relationship-building efforts

Demonstrated mastery in backlink analysis and basic SEO auditing processes

Experience with local and video optimization preferred

PR experience preferred

This is a hybrid, in-office position located in San Diego, CA. Applicants must reside in California and be within commuting distance of the San Diego office, with the ability to work onsite three days a week.

Core Competencies
Demonstrates expertise in SEO strategies, including on-page, off-page, and technical SEO best practices, with a strong ability to analyze website performance using Google Analytics (GA4) and implement effective link-building strategies. Proven organizational skills to manage multiple projects and deadlines while collaborating effectively with teams.

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