Area Marketing Manager

Essential Job Duties and Responsibilities

F&B Social Media:

Own and manage Instagram accounts for all F&B outlets across Santa Monica Proper and Downtown LA Proper, from strategy through daily execution
Develop and maintain distinct content voices and calendars for each property's outlets while ensuring overall brand consistency
Create and publish content including feed posts, stories, and short-form video
Capture or coordinate photography and video for daily social content across both properties
Monitor, respond to, and engage with comments, DMs, and mentions across all F&B social channels
Identify and engage user-generated content from guests dining and drinking at F&B outlets at both properties
Listings & Online Presence:
Own and maintain all F&B outlet listings across both properties on platforms including OpenTable, Google My Business, Yelp, and any additional relevant directories
Ensure all listing content is accurate, current, and consistent, including hours, menus, photos, descriptions, and contact information
Monitor and respond to guest reviews across all platforms in a manner consistent with brand standards
Manage seasonal and promotional updates across listings, including holiday hours, special menus, and event information
Track listing performance metrics, including search visibility and review ratings, and share insights with F&B and marketing leadership at both properties
F&B Programming & Promotions:
Lead the development and promotion of F&B-specific programming across both properties, including seasonal menu launches, holiday specials, pairing dinners, and culinary events
Build and manage F&B programming calendars for each property in close coordination with culinary and beverage leadership
Develop promotional strategies for each activation across social, email, on-property collateral, and web
Coordinate with operations teams at each property to ensure seamless execution of F&B activations and events
Align F&B programming calendars with the broader hotel programming calendars managed by the Director of Marketing
Design & Creative Production:
Coordinate all F&B design and collateral needs across both properties, including menus, signage, check presenters, table cards, and promotional materials. Manage menu rollout processes from concept through production at each property, ensuring accuracy, brand alignment, and timely delivery
Assist Area Director of Marketing in planning, coordination, and execution of F&B photoshoots at both properties, including shot lists, vendor coordination, and asset management
Brief corporate creative and design teams on F&B projects and manage the review and approval process
Maintain organized asset libraries for all F&B creative materials across both properties
Cross-Functional Collaboration:
Work closely with F&B leadership, Executive Chefs, and Beverage Directors at both Santa Monica Proper and Downtown LA Proper
Coordinate regularly with the Area Director of Marketing and corporate marketing teams to ensure F&B marketing aligns with broader property strategy at each location
Maintain open communication across both properties on upcoming programming, menu changes, and content needs to support property-wide amplification
Assist Area Director of Marketing in larger property & regional hotel initiatives, as decided by the Director and other leaders.
Analytics & Reporting:
Track and report on F&B social performance, engagement metrics, and audience growth across both properties
Monitor promotional campaign performance and share insights with F&B and marketing leadership
Education and/or Experience

Bachelor's degree in marketing, communications, hospitality, or a related field
2-4 years of experience in marketing, social media management, or a related role
Background in food and beverage, hospitality, or lifestyle brands preferred
Experience managing multiple accounts, locations, or brands simultaneously preferred
Portfolio demonstrating social content and/or marketing collateral work required
Skills/Specialized Knowledge

Working knowledge of Instagram, including stories, reels, and platform-specific content formats
Content creation skills including mobile photography, video capture, and basic editing
Strong writing instincts and ability to adapt voice across distinct outlet identities
Experience coordinating design or creative production, including familiarity with the creative briefing process
Familiarity with third-party listing platforms including OpenTable, Google My Business, and Yelp
Ability to build effective working relationships with culinary and operations teams across multiple locations
Strong organizational skills with the ability to manage multiple concurrent projects across two properties
Comfortable working in restaurant and bar environments, including during service hours
Ability to manage time and priorities independently across a multi-property schedule
Familiarity with social analytics and performance tracking tools
Genuine interest in food culture, beverage, and the restaurant industry

Equal Opportunity Employer

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