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Marketing Operations Specialist

firstPRO US · Waltham, MA, USA ·

Job type:
Contract

Our client is seeking a Marketing Operations Specialist in Waltham, MA. This is a contract to hire role and onsite 4 days per week.
What will you own:
Manage and support all Marketing campaign efforts in Marketo, including but not limited to:
Creating and maintaining webforms, Lead list uploads, Campaign creation, QA and troubleshoot tracking issues for the above
Creating email templates / filling template with content
Support and maintain the B2B lead lifecycle in Marketo and Salesforce, ensuring:
Partner with regional marketing teams to build campaigns
Manage Marketo system changes and coordinate with Business Systems
Ensure system adherence and data quality across Marketo and Salesforce
Build and maintain reports to track lead progression and campaign performance
What you have:
5+ years of proven marketing operations experience
A good understanding of digital marketing tools such as Google AdWords, Google Analytics, etc.
Strong organizational skills, detail-oriented, analytically curious and highly motivated to succeed in a fast- paced, deadline-driven environment
Experience using marketing automation, preferably Marketo

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