Director, Digital Marketing & CRM (Fashion)

Our client is seeking a Director, Digital Marketing & CRM to command the digital universe of a contemporary luxury brand defined by its sharp modernism, cultural pulse, and global presence. This leader will architect a digital world that feels unmistakably intentional — stripped back, refined, and charged with creative tension.
You’ll own digital strategy, performance marketing, lifecycle communications, and consumer engagement, ensuring every interaction mirrors the brand’s signature aesthetic: minimal, sculptural, and quietly subversive. This role demands someone who can merge instinct with intelligence — shaping a digital identity that’s as precise as it is provocative, as data‑driven as it is artful.
You won’t just manage channels. You’ll build a digital experience that feels like a mood: clean lines, bold clarity, and a point of view that cuts through the noise.
Key Responsibilities
Lead the brand’s digital marketing strategy across paid media, CRM, email, SMS, and site experience
Build and optimize lifecycle programs that deepen customer engagement and drive retention
Oversee segmentation, personalization, and audience strategy to support global growth
Partner closely with E‑commerce, Creative, Brand Marketing, and Analytics to ensure cohesive storytelling and performance alignment
Manage digital budgets, forecasting, and reporting across all channels
Develop testing frameworks to improve conversion, retention, and digital efficiency
Maintain a strong POV on digital trends, platform evolution, and consumer behavior
Ensure all digital communications reflect the brand’s aesthetic: modern, minimal, elevated, and globally relevant
Qualifications
8–10+ years of experience in digital marketing, CRM, or lifecycle strategy
Proven experience leading digital programs for fashion, luxury, or lifestyle brands
Strong analytical mindset with the ability to translate insights into actionable strategy
Expertise in CRM platforms, ESPs, segmentation tools, and digital analytics
Deep understanding of global digital behavior and modern luxury consumer expectations
Exceptional cross‑functional communication and leadership skills
Ability to thrive in a fast‑paced, creative, and highly collaborative environment

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