Lifecycle Marketing Automation Lead

Aristocrat Interactive in the United States is seeking a Marketing Automation Strategist to drive the Michigan iLottery program's customer engagement and revenue growth. You will translate business targets into scalable, data-driven journeys across channels, ensuring rollout and optimization.
You will own lifecycle automation, partner with marketing and business leaders, and build automated workflows across email, SMS, push, weblayers, in-app messages, surveys, and personalized website

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