Senior Media Planner

Job Description: The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.

Agency
Carmichael Lynch

Job Function
Media

Job Subfunction
Media Planning and Buying

Role
Job Description: The senior media planner is responsible for developing and managing the implementation of media plans. This role also oversees administration, financial management, reporting, and optimization recommendations and execution. Additional responsibilities include developing POVs based on media valuation, managing and tracking budgets, and maintaining strong vendor relationships.

In addition, this role is responsible for supporting business improvement by meeting personal and departmental goals and objectives timely and effectively.

Areas Of Focus
Disciplined Business Leadership

Develops decisive, insightful strategies aligned with client objectives

Demonstrates a thorough understanding of client business and how to achieve results

Understands client objectives, resources, and pros/cons of approaches to address them

Executes responsibilities with urgency and strong team integration

Takes initiative to learn business planning from supervisors

Media Innovation

Applies industry changes in evolving approach for client business

Proactively challenges status quo with media partners and clients

Leverages consumer and media insights to inform communications strategy

Educates team members on media concepts, application, and philosophy

Measures performance proactively to continuously improve client results

Takes initiative to learn departmental and agency systems and resources

Team Player

Manages internal relationships across departments effectively

Effectively manages a team to ensure work is high quality and on timeli>

Develops positive working relationships with outside vendors

Maintains a professional, solutions-oriented attitude at all times

Demonstrates initiative and ability to lead projects

Builds trust with supervisors and readiness for increased responsibility

Communicates effectively, with timely and accurate responses

Contributes to a positive departmental and agency culture

Qualifications/Traits
Education: A bachelor’s degree in a related field.

Skills And Experience

A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred

Digital media experience

Solid background in traditional media planning/buying within an agency environment

Experience managing multiple clients and cross-functional teams

Exposure to planning all media channels, both national and local

Experience with core planning tools and systems

Strong quantitative and analytical skills

Proven ability to translate strategic plans into flawless real-world execution

Strong negotiation skills and experience with integrated multichannel media packages

Demonstrated proficiency in digital media channels including display, mobile, and search

Strong understanding of ad serving, behavioral targeting, media, and analytics

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $60,000 - 70,000 annually

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,

The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.

Salary Range: $60,000 - 70,000 annually

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