Marketing Operations & Brand Projects Lead

MARKETING MANAGER | CREATIVE OPERATIONS | BRAND MARKETING

MBA graduate with a concentration in Marketing and experience leading marketing operations, creative production, brand execution, and cross-functional project management. Proven ability to manage campaigns, product launches, print and packaging initiatives, vendor relationships, and marketing workflows from concept through execution. Combines strategic marketing knowledge with hands-on operational expertise to deliver projects on time, maintain brand consistency, and improve business processes. Seeking opportunities in Marketing Management, Brand Marketing, Marketing Operations, Creative Operations, or Marketing Program Management.

CORE COMPETENCIES

Brand Marketing

Marketing Management

Marketing Operations

Creative Operations

Marketing Project Management

Integrated Marketing Communications

Campaign Planning & Execution

Cross-Functional Collaboration

Product Launch Support

Marketing Communications

Promotional Marketing

Event Marketing

Stakeholder Management

Process Improvement

Workflow Optimization

Print & Packaging Production

Marketing Analytics

Budget Tracking

PROFESSIONAL EXPERIENCE

Creative Operations & Brand Production Specialist
September 2024 – March 2026

Manage end-to-end execution of marketing, print, packaging, and branded collateral projects for a diverse client portfolio.

Coordinate project timelines, resources, and deliverables across sales, creative, production, and client teams.

Ensure brand consistency and quality standards across marketing materials, packaging programs, and promotional campaigns.

Partner with vendors and internal stakeholders to deliver projects on schedule while maintaining budget and production requirements.

Support product launches and marketing initiatives through project planning, workflow management, and execution.

Track project performance, production schedules, inventory, and operational metrics using Excel and ERP systems.

Identify process improvements that increase efficiency, visibility, and collaboration across departments.

Manage multiple concurrent projects while maintaining strong client service and attention to detail.

Kirkwood Printing
Production Planning & Client Services Coordinator
January 2021 - March 2023

Acted as a liaison between customers, sales teams, and production personnel to ensure successful project execution.

Coordinated timelines, specifications, proofs, and deliverables for marketing and print production projects.

Assisted with project estimating, production planning, scheduling, and customer communications.

Maintained quality control standards while supporting high-volume project workflows.

Built strong relationships with clients through proactive communication and problem resolution.

EDUCATION

Master of Business Administration (MBA), Marketing
Southern New Hampshire University
Graduated January 2026

Bachelor of Science, Media Arts & Technology
Rochester Institute of Technology December 2020

MBA PROJECT HIGHLIGHTS

Integrated Marketing Communications Plan
Developed a comprehensive go-to-market strategy for a plant-based restaurant concept, including:

Market segmentation and audience targeting

Media planning and channel strategy

Budget allocation and campaign recommendations

Creative execution and brand positioning

Brand & Marketing Strategy Projects

Conducted brand audits and competitive analyses for national brands.

Developed strategic marketing recommendations based on consumer insights and market research.

Presented executive-level marketing plans focused on growth, positioning, and customer engagement.

Built data-driven dashboards and business performance analyses using Power BI and Excel.

Utilized marketing and operational data to support decision-making and strategic planning.

Marketing & Creative Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Figma

WordPress

Bynder

SharePoint

Business & Analytics

Microsoft Excel (Advanced Functions, Pivot Tables)

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