Marketing Lead

The Role We're looking for a Marketing and Communications Lead to own how the world understands and talks about Cap. You'll drive our marketing strategy and execution end-to-end, from messaging and campaigns to agency management. Cap is an early stage startup and this is a hands on role. You will have high agency to craft your role and influence our direction. Additionally, you will participate in the upside of Cap’s growth.
Responsibilities Set marketing strategy and budget priorities
Track KPIs such as X analytics and site traffic and evolve the strategy based on results
Build out the marketing team as it grows
Partner with leadership on crisis/reactive comms
Own Cap's core messaging (one-liners, pitch, explanations) and keep it current as the product evolves
Decide how Cap talks about itself across different audiences (crypto-native, TradFi, general public)
Final edits on all external copy (site, decks, social, campaigns) to ensure the brand stays consistent, and all copy is grammatically correct
Speaking Engagements and Communications Own the relationship with our third-party PR agency day-to-day (run check-ins, drive the agenda)
Brief spokespeople before podcasts/panels so messaging stays consistent
Maintain a simple "message house" (approved stats, claims, things to avoid)
Debrief after major appearances and fold learnings back in
Partner with leadership on crisis/reactive comms
Keep agency supplied with current messaging
Track agency deliverables through to completion
Judge whether coverage actually lands on-brand; call the shots on scope/renewal
Campaigns Plan and execute multi-channel campaigns that reinforce positioning ,educate the market and help Cap define and own market segments
Tailor campaigns by audience segment rather than one generic message
Own an always-on, low-lift content cadence to keep Cap visible
Grow owned channels (X, LinkedIn, blog)
Manage creation of all related assets
Qualifications 3+ years in marketing, with real ownership of brand messaging/positioning
Genuinely creative; can take a complex, technical product and turn it into something simple and compelling for a mainstream audience
Experience managing an external PR or comms agency, not just receiving updates from one
Some fluency in financial concepts like interest rates and AUM. No expertise in crypto required.
Has run brand or awareness campaigns
Strong writing and editing skills
Comfortable operating with a lot of ownership at an early-stage company
Why Cap One of the fastest-growing automated credit platforms
Proven business model with live, revenue-generating product
At the juncture of blockchain-based finance and legacy finance
Backed by traditional financial institutions like Franklin Templeton, Susquehanna, and IMC Trading
Direct line to the founding team; your wins are visible and your input shapes the roadmap

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