Vice President, Media & Growth Analytics

Description
This role will be responsible for driving the global strategy in line with today's consumer journey, focusing on digital acceleration for the brand. This role will develop and execute consumer experiences across all touchpoints in support of the brand launch and brand strategies. This position will collaborate to ensure smooth 360 campaign execution and engaging omnichannel experience for consumers, brand/product awareness and sales.

Description
This role will be responsible for driving the global strategy in line with today's consumer journey, focusing on digital acceleration for the brand. This role will develop and execute consumer experiences across all touchpoints in support of the brand launch and brand strategies. This position will collaborate to ensure smooth 360 campaign execution and engaging omnichannel experience for consumers, brand/product awareness and sales.

In partnership with Global Online Technology teams, this role will focus on innovation and technology (internal and partner led) to enable new consumer experience. Working across both new product launches and evergreen activations, this role will focus on delivering a best-in-class shopping experience for the brand's consumers. Executional excellence on today's digital first consumer journey, and data-driven strategies aligned with brand equity, platform relevancy and asset development will be key building blocks.

Drive the e-Commerce strategy across Online channels for TFB and BL (brand.com, 3rd Party Platforms, PurePlays and Retailer.com)

Align with Brand's Global Launch and Marketing program calendars

Direct the day-to-day online operations relating to ecommerce with oversight responsibility for operating metrics and key performance drivers

Partner with global affiliates to drive growth

Identify and execute actionable customer acquisition and retention opportunities through in depth analysis of consumer behavior data

Collaborate with Online Planning to set and forecast sales goals and inventory allocation optimization

Identify and engage in profitable online business partnerships with Retailers and 3rd party sales drivers

Create and execute a best-in-class experience across online channels (retailer.com, affiliate, 3rd party sales drivers)

Ensure accuracy of product content, promotion execution, and adherence to objectives

Accountable for reporting and analysis with stakeholders to share leanings.

Build, manage, and refine online assortment, promotions, price management and product/content story presentation

Remain synergistic with cross channel marketing planning. Marry expertise of traditional sales approach with online sales

Manage relationships with Global Marketing representatives

Lead partnerships with all Regions and Affiliates to develop locally relevant and compelling messages & innovate in new and relevant platforms

Partner with marketing categories to enhance product stories, increase relevancy regarding product efficacy

Work with and through Production/Engineer teams and Fulfillment Operation leads for ecommerce performance and customer satisfaction

Oversee email marketing and acquisition marketing programs and communication strategy

Ensure online marketing strategy supports overall brand.com and brand strategy

Approve email calendar and segmentation

Develop acquisition programs to drive awareness, engagement, and new customers to sites

Build a high performing and competitive team

Cultivate a strong sense of customer-centric site experience

Demonstrate and encourage daring sales strategies while remaining true to brand

Effectively lead a cross-cultural and global team, leading with vision and 'one team' mentality

Develop a team who creates and maintains partnerships with online retailer.com accounts, guide co-op sales practices

Qualifications

15+ years related experience, BS/BA college degree required, MBA preferred

Proven track record in running a successful Direct to Consumer global ecommerce business with significant year over year growth in a highly competitive industry

Proven track record in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management

Demonstrate significant successes in B2C online marketing, campaign development and management, customer acquisition and retention, be a true digital champion!

Advanced online customer analytical skills, highly detail-oriented and unprompted follow-through

Be insight led, driving insight capability and mentality to inform decisions across site, social, and digital marketing executions

Experience developing an omnichannel brand vision in partnership with the Global Brand team, and implementing specifically in the online channel with flawless and consistent execution

Provenleadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team

Candidate must have keen business acumen plus the ability to function as a senior strategist with key members of the executive management team

Demonstrate big-picture thinking and experience in a dynamic, high-growth environment

Exceptional written and verbal communication skills. Ability to clearly communicate complex or digital/social concepts to a non-digital audience

Creative, diplomatic, calm under pressure and strong interpersonal skills

Ability to travel as required

Luxury goods sensibility

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