Senior Director, Brand Storytelling & Narrative (Part-Time)

Senior Director, Brand Storytelling & Narrative (Part-Time)

Lincoln Center for the Performing Arts (LCPA) is seeking a strategic and creative Director, Storytelling & Narrative Strategy to help shape and express the voice of one of the world's leading cultural institutions.
Reporting to the Senior Vice President, Brand Marketing, this role will lead the development of Lincoln Center's brand narrative, messaging frameworks, and storytelling strategies across marketing, fundraising, digital, programmatic, and institutional communications. The Director will play a central role in articulating the modern Lincoln Center experienceconnecting artistic excellence, civic impact, accessibility, education, and cultural leadership into a cohesive and compelling narrative.
The Director will oversee a team responsible for editorial content across web, marketing, publications, donor communications, playbills, and institutional storytelling initiatives. Working closely with colleagues across Programming, Advancement, Communications, Digital Experience, Education, and Guest Experience, this leader will ensure that Lincoln Center's voice is clear, consistent, and inspiring across every audience touchpoint.
The ideal candidate is an exceptional storyteller, editor, and strategic thinker who can move seamlessly between developing long-term narrative frameworks, shaping executive and institutional messaging, guiding integrated campaigns, and mentoring a high-performing editorial team. This individual understands how powerful storytelling can deepen audience engagement, strengthen affinity, build community, and advance organizational goals. This individual also brings strong editorial judgment and the ability to anticipate reputational, legal, regulatory, and stakeholder sensitivities.
Key Responsibilities:

Lead the development and evolution of Lincoln Center's institutional narrative, brand voice, messaging architecture, and storytelling frameworks.
Partner with the SVP, Brand Marketing to establish and activate a unified brand platform that strengthens awareness, affinity, and understanding of Lincoln Center's role as a cultural and civic leader.
Develop narrative strategies that support major organizational priorities across artistic programming, audience development, philanthropy, education, campus initiatives, partnerships, and thought leadership.
Create messaging frameworks that align storytelling across departments while maintaining consistency and clarity of voice.
Identify, develop, and elevate stories that demonstrate Lincoln Center's impact on artists, audiences, communities, New York City, and the cultural sector.
Serve as a strategic partner on executive communications, presentations, speeches, donor materials, board communications, and institutional storytelling initiatives.
Lead the development of integrated storytelling strategies across audience, donor, member, and stakeholder communications.
Oversee editorial planning and narrative development for major festivals, performances, campaigns, initiatives, and institutional moments.
Ensure consistency of voice, tone, style, and editorial standards across all written communications.
Establish and maintain messaging, editorial, and style guidelines that support a cohesive Lincoln Center experience.
Guide the development of audience-facing storytelling across websites, publications, playbills, marketing campaigns, fundraising materials, and digital channels.
Partner with Marketing, Communications, Programming, Advancement, and Education teams to create compelling and coordinated content strategies.
Collaborate with creative, marketing, and digital teams to translate narrative strategy into campaigns, experiences, and audience journeys.
Support the development of major institutional campaigns, brand initiatives, and audience engagement efforts through compelling storytelling and messaging.
Shape editorial approaches that support audience growth, donor engagement, membership, and community participation.
Help identify new opportunities to amplify Lincoln Center's cultural influence through emerging platforms, partnerships, and storytelling formats.
Contribute to the development of thought leadership content and cultural conversations that reinforce Lincoln Center's position as a leading arts institution.
Lead, mentor, and develop a team of editorial and content professionals, fostering a culture of creativity, excellence, and collaboration.
Manage editorial workflows, prioritization, and resource allocation across multiple projects and stakeholders.
Oversee freelance writers, editors, and creative contributors as needed.
Build strong relationships across Marketing, Communications, Advancement, Programming, Digital Experience, Education, Guest Experience, and Executive Leadership.
Establish effective processes that balance long-term strategic initiatives with day-to-day content production needs.
Qualifications:

15+ years of experience in brand storytelling, editorial leadership, content strategy, journalism, publishing, communications, marketing, or related fields.
Exceptional writing, editing, and storytelling abilities, with demonstrated experience developing brand voice, messaging systems, and narrative frameworks.
Experience leading teams and managing editorial, creative, or content functions.
Demonstrated ability to translate complex ideas into compelling narratives for a variety of audiences and channels.
Experience collaborating across marketing, communications, fundraising, digital, and executive stakeholder groups.
Strong editorial judgment, strategic thinking, and project management skills, including the ability to identify potential issues and escalate them to the appropriate partners before publication.
Experience developing executive messaging, speeches, presentations, thought leadership, or institutional communications is preferred.
Experience within arts and culture, media, journalism, publishing, luxury, consumer brands, mission-driven organizations, or nonprofit institutions is preferred.
Passion for the performing arts and a belief in the power of culture to strengthen communities.
Bachelor's degree in Communications, Journalism, English, Marketing, Performing Arts, or a related field, or equivalent professional experience.