Social Media Strategist/Marketing

Social Media Strategist/Marketing

The Social Media Strategist develops and implements social media initiatives that support the university's brand, marketing, and enrollment goals. This position facilitates content planning, community engagement, paid and organic campaigns, analytics, and social media governance while identifying innovative opportunities to enhance audience reach and engagement. The role also supervises students and collaborates with campus partners to ensure a cohesive, data-driven social media presence across university channels.
Social Media Strategy and Planning: Develop and implement channel-specific strategies and provide recommendations that support university marketing, enrollment, and brand objectives.
Content Development and Publishing: Collaborate with creative, digital, and campus partners to plan, create, and distribute engaging, platform-appropriate content that reflects the university brand and resonates with target audiences.
Community Engagement and Reputation Management: Manage university social media channels by fostering meaningful engagement, responding to inquiries, monitoring conversations, and building relationships with prospective students, current students, alumni, and external audiences.
Campaign and Advertising Management: Plan, execute, and optimize organic and paid social media campaigns, including audience targeting, budget management, A/B testing, and performance evaluation to support awareness, recruitment, and enrollment goals.
Analytics, Reporting, and Optimization: Monitor social media performance metrics, analyze campaign effectiveness, and provide regular reports and recommendations to improve engagement, reach, conversion, and overall impact.
Brand Governance and Digital Innovation: Support brand consistency and compliance across university social media accounts through oversight, training, and account audits while identifying emerging trends, platform updates, and innovative engagement opportunities.
Student Supervision: Recruit, supervise and provide day-to-day guidance to student employees and content contributors.
Perform other duties as requested or assigned.
Required:
Bachelor's degree or equivalent experience
Minimum of one (1) year of experience managing and/or utilizing social media platforms as part of a professional role, including content creation, engagement, analytics, or outreach activities.
Minimum of two (2) years of experience in social media, marketing, communications, or related field
Maintain a growing, personal relationship with Jesus Christ, reflect His character in all interactions, and faithfully uphold and embrace Northwestern's mission, Doctrinal Statement and Declaration of Christian Community
Nice To Have:
Bachelor's degree in marketing, digital media, communication, or journalism
Minimum of one (1) year of supervisory experience.
Experience working with an integrated marketing and communications team and/or within a higher education environment.
Experience using Meta Business Suite for social media management and analytics.
Professional certification in social media marketing (e.g., Meta Social Media Marketing Professional Certificate, HubSpot Academy Social Media Marketing Certification, Hootsuite Social Marketing Certification, or equivalent).
Key Skills:
Independent & Teamwork: Capable of working both independently and collaboratively, with minimal supervision.
Confidentiality: Maintains discretion and handles sensitive information appropriately.
Organizational Skills: Strong time management and problem-solving abilities; able to prioritize and meet deadlines with attention to detail.
Technical Proficiency: Intermediate to advanced computer skills, including Microsoft Office and related software.
Written & Verbal Communication: Strong writing, editing, proofreading, and verbal communication skills.
Flexibility: Willingness to work occasional evenings and weekends as needed.
Background Check: Must pass initial and ongoing background checks as a condition of employment.
The work environment involves working for a suburban, Christian university or Christian owned and operated radio station alongside those with a demonstrated commitment and personal relationship with Jesus Christ, a commitment to the mission and values of Northwestern, and an agreement to abide by all Northwestern policies.
All applicants must be authorized to work for any employer in the United States as we are unable to sponsor or take over sponsorship of an employment visa.