Director, Commerce

Director, Commerce

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta, and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural, and future-proofed data capabilities.
The Director, Commerce is responsible for leading the commerce media strategy across Amazon and the broader retail media ecosystem for a leading Lawn & Garden portfolio. This role serves as the organization's primary subject matter expert for Amazon Ads, including Sponsored Ads, Amazon DSP, Amazon Marketing Cloud (AMC), audience strategy, retail media measurement, and clean room analytics. The Director partners closely with brand, sales, ecommerce, analytics, agency, and retailer teams to develop integrated commerce strategies that drive awareness, consideration, household acquisition, and sales growth across key brands and categories. While Amazon expertise is the primary focus, this role also provides strategic leadership and governance across Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and other retail media networks to ensure best practices, measurement consistency, and cross-retailer learning are implemented across the portfolio. This individual translates retail, shopper, and media signals into actionable growth opportunities and serves as a trusted advisor to senior stakeholders on commerce investment, audience strategy, measurement, innovation, and business growth.
Responsibilities:
Amazon Strategy & Commerce Leadership
Retail Media Network Leadership
Cross Functional Partner With Data & Analytics
Cross-Functional Leadership
Qualifications:
6+ years of experience in commerce media, retail media, performance marketing, ecommerce, or digital media.
Deep expertise in Amazon Ads, including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud (AMC).
Strong understanding of retail media ecosystems, including Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, and emerging RMNs.
Experience developing audience strategies and measurement frameworks using retailer first-party data and clean room environments.
Demonstrated ability to connect media performance to business KPIs including sales, market share, household penetration, acquisition, and profitability.
Proven experience leading agency partners and cross-functional stakeholder groups.
Strong analytical, strategic thinking, communication, and presentation skills.
Experience managing large media investments and influencing senior business stakeholders.
Advanced proficiency in Excel, PowerPoint, commerce analytics, and performance measurement tools.
Additional information:
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply. Compensation range: USD $129,485.00 - USD $165,000.00/Annually.