Vice President of Marketing

We are seeking a strategic and hands‑on

Vice President of Marketing

to lead all marketing functions for a growing manufacturing organization serving both residential and commercial markets. This executive will be responsible for shaping and executing an integrated marketing strategy that strengthens brand positioning, drives demand, and supports business growth.
The ideal candidate brings a blend of

strategic leadership, product-line ownership, and modern digital marketing expertise

within a B2B or industrial/manufacturing environment.
Key Responsibilities

Product Line Management

Oversee marketing strategy and positioning for both residential and commercial product portfolios
Partner closely with product management, sales, and operations to drive go-to-market success
Identify market opportunities, customer segments, and product lifecycle strategies

Brand Management

Define and maintain a strong, consistent brand identity across all channels
Elevate brand presence in highly competitive and technical markets
Ensure alignment of messaging across business units and product lines

Marketing Communications

Lead development of compelling internal and external communications strategies
Oversee content development including sales collateral, technical materials, and thought leadership
Support executive and corporate communications initiatives

Advertising & Campaign Strategy

Develop and execute multi-channel advertising strategies (digital and traditional)
Manage agency relationships and campaign performance
Optimize spend and ROI across paid media, events, and trade channels

Digital, Online & Social Media Marketing

Drive digital transformation of marketing including website, SEO/SEM, and analytics
Lead social media and online engagement strategies to build awareness and generate leads
Implement marketing automation and data-driven campaign optimization

Leadership & Strategy

Build, lead, and mentor a high-performing marketing organization
Establish KPIs and performance metrics aligned with growth objectives
Collaborate cross-functionally with sales, operations, and executive leadership

Qualifications

12+ years of progressive marketing experience, including leadership roles
Proven success in

manufacturing, industrial, or B2B product-based environments
Strong experience managing

multi-channel marketing, brand strategy, and product marketing
Demonstrated expertise in digital marketing, demand generation, and analytics
Experience supporting both

residential (channel/distribution) and commercial (B2B/spec-driven) markets

is highly preferred
Ability to operate at both strategic and execution levels
Desired Skills and Experience

Marketing
Digital Marketing
Product Management
Category Management
Product Line Management
Brand Management
Marketing Communications
Strategy

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