Search Marketing Strategist

Search Marketing Strategist

Zenind Inc. is seeking a skilled Search Marketing Strategist to join our team. This role involves developing and implementing effective SEO strategies, managing PPC campaigns, and overseeing our search marketing budget. The position is based in Austin, TX.
Responsibilities

SEO and Site Optimization: Develop and implement SEO strategies, conduct market and keyword research, optimize website content, and build backlinks. Collaborate with developers to ensure the website is search-engine and user-friendly, suggesting improvements for site architecture, navigation, and layout.
PPC and Content Strategy: Manage pay-per-click (PPC) campaigns to ensure better return on investment (ROI) and develop content strategies with creators to enhance marketing efforts.
Analytics and Social Media: Track and analyze website traffic using advanced tools and manage social media campaigns to align with our overall marketing strategy.
Cross-Department Collaboration: Work closely with various departments to align search marketing strategies and goals.
Budget Management: Oversee the search marketing budget and allocate resources effectively.
Requirements

Bachelor’s degree in Marketing, Business, Economics, or a related field.
Familiarity with search engine optimization (SEO) and pay-per-click (PPC) advertising.
Familiarity with SQL/NoSQL databases, data analysis, and visualization tools.
Familiarity with at least one programming language (Python, R, Java, PHP, etc.).
Location

This position is located in Austin, TX 78705.
Salary

Annual Compensation: $48,339/year.
$48,339 / Year
Job Information

Date Opened: 03/01/2025
Job Type: Full time
Industry: Technology
Salary: $48,339 / Year
Location: Austin, TX, United States
Zip Code: 78705

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