Vice President of Marketing & Customer Acquisition

We are a rapidly growing home improvement company seeking a high performing Vice President Of Marketing/ Customer Acquisition to lead and oversee all aspects of our marketing operations. This is a hands on executive leadership role responsible for driving lead generation, brand growth, customer acquisition, and marketing performance across multiple markets and business units. The ideal candidate is a strategic thinker who can also execute. They understand how to build teams, manage budgets, track ROI, and hold departments accountable for results.

Key Responsibilities

Lead all company marketing initiatives and departments

Develop and execute annual marketing plans and budgets

Manage and oversee:

Field Marketing / Canvassing

Event Marketing and Trade Shows

Digital Marketing

SEO & Local SEO

SEM / Paid Search

Social Media Marketing

Website Management & Optimization

Email Marketing

Direct Mail Campaigns

Call Center / Telemarketing Operations

Marketing Analytics and Reporting

Establish KPIs and accountability measures for each marketing channel

Analyze lead quality, conversion rates, customer acquisition costs, and return on investment

Work closely with sales and executive leadership to align marketing efforts with company growth objectives

Recruit, develop, and lead marketing managers and team members

Identify emerging technologies, automation, and AI tools to improve performance and efficiency

Manage agency relationships, vendors, media buys, and marketing partnerships

Qualifications

Bachelor's Degree Required

5+ years of marketing leadership experience

Home improvement experience strongly preferred

Multi-location experience preferred

Demonstrated success managing lead-generation channels including canvassing, events, telemarketing, SEO, SEM, digital advertising, direct mail, and website optimization

Preferred Qualifications

Home improvement, roofing, remodeling, windows, siding, HVAC, solar, or other in home sales experience

Experience managing canvassing or field marketing teams

Experience overseeing telemarketing or call center operations

Multi-location marketing experience

Familiarity with CRM systems, marketing automation, AI tools, and data analytics platforms

What Success Looks Like
The successful candidate will be responsible for creating predictable lead flow, improving marketing efficiency, increasing return on advertising spend, strengthening brand presence, and building a high-performance marketing culture throughout the organization.

Why Join Us?

Executive leadership opportunity with significant influence on company growth

Established company with strong reputation and expansion plans

Opportunity to build and scale a best in class marketing organization

Competitive compensation package

Long term career growth

Confidential inquiries will be handled with discretion.
#J-18808-Ljbffr