Performance Marketing Lead

To drive growth marketing initiatives, the full-time remote Performance Marketing Lead will shape, execute, and optimize performance marketing strategies, manage paid media campaigns, and analyze performance data to inform strategic recommendations.
Key responsibilities

Develop and implement performance marketing strategies in collaboration with leadership to support product-led growth and business objectives
Lead the setup, management, and optimization of paid media campaigns across various platforms, including Meta and Google Ads
Analyze campaign performance and revenue data to provide insights and long-term recommendations for growth opportunities

Required qualifications

5+ years of performance marketing experience, particularly with Meta and Google Ads
Experience with TikTok Ads and YouTube Ads is strongly preferred
Proven track record of managing paid media campaigns from strategy to execution and optimization
Strong analytical skills with the ability to derive insights from complex data
Experience in a high-volume SMB, B2B, or product-led growth environment is required