Senior Account Executive, Digital
This role supports day-to-day execution of integrated digital programs across social media, creator marketing, and paid social for major consumer brands within a fast-paced agency environment.
Execute integrated digital programs across organic social, paid social, and creator/influencer marketing for up to two client accounts simultaneously
Manage influencer and creator partnerships from planning through execution, including contract negotiations, creator briefing, and content co-creation
Develop and maintain editorial calendars, content strategies, and tactical timelines aligned to client objectives
Conduct trend research and social listening to surface actionable insights and opportunities for client programs
Analyze campaign performance data across platforms, synthesize findings into clear reports, and apply learnings to optimize ongoing programming
Support community management efforts and contribute to broader social media strategy across key platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn
Collaborate across internal teams while managing client-facing communications and contributing to presentations
3-5 years of experience in a digital, social media, or creator/influencer marketing role
Deep hands-on experience with influencer and creator campaigns across paid and earned models, spanning multiple tiers and channels, with direct 1:1 creator engagement (not through networks)
Demonstrated ability to manage performance measurement efforts, including engagement rate calculation, benchmark setting, and data synthesis
Strong copywriting skills with experience writing social media copy and creator briefs for brand clients
Proficiency across major social platforms including Instagram, TikTok, YouTube, and Meta, with a foundational understanding of paid social
Agency experience, preferably at a mid-to-large size agency
Experience working with regulated industries, including alcohol brands or similar categories requiring marketing compliance awareness
Excellent organizational skills with the ability to support multiple clients and projects concurrently
Familiarity with large consumer tech brands or comparable top-tier B2C accounts
Experience with paid publisher partnerships or integrations
Proficiency in CreatorIQ or similar creator marketing platforms
Experience with B2B or corporate marketing