Lead Product Marketing Manager

Role Description

GoodParty.org is hiring a Lead Product Marketing Manager to sit at the epicenter of our GTM org. You will be a true partner-in-crime to our PM team and the connective tissue that holds Product and GTM teams together:

Understand the user better than anyone else in the room.

Know the magic of the product inside out.

Work relentlessly to connect the two.

This is a high-influence, high-coordination, deeply cross-functional role. You will rarely have formal authority over the people you need to move. You will win through:

Clarity of insight.

Quality of craft.

The trust you build across the org.

This is a role for someone who lives at the meeting point of EQ and IQ, with deep human empathy and data rigor, and is ready to build product marketing in a category where the playbook is still being written.

Responsibilities

Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared understanding of both users and product.

Run voice-of-customer research (interviews, surveys, win/loss analysis, and ongoing feedback loops) to uncover the real why behind user needs.

Own competitive intelligence, keeping the team current on the market landscape and turning insights into positioning angles, roadmap input, and campaign strategy.

Develop sharp positioning & messaging by segment, use case, and channel.

Build & maintain the enablement library (launch briefs, messaging guides, sales decks, battle cards, one-pagers, objection handling, etc.).

Drive GTM planning & execution for both feature and product launches.

Own lifecycle marketing post-signup, partnering with Product on activation, engagement, and retention.

Qualifications

5 to 8 years of experience in B2C tech product marketing, ideally in a fast-moving product-led, growth-oriented, or category-building environment.

Mix of strategy & execution, thinking deeply and moving quickly.

Experience in deeply cross-functional work, building trust, creating alignment, and moving teams without relying on formal authority.

Investigative mindset to get to the root of what users actually need.

Exceptional writing skills for crafting sharp one-liners, landing pages, and positioning documents.

Data-informed and judgment-led, with experience using funnels, cohorts, A/B tests, and performance metrics.

Bonus Qualifications

Experience building product marketing from 0 - 1 in a brand new category.

Worked in civic tech, political campaigns, democracy reform, advocacy, or mission-driven startups.

Passionate about acting to improve democracy.

Benefits

Join a passionate team with diverse political views focused on one mission.

Public Benefit Corporation prioritizing social impact over profit.

Innovative Bitcoin denominated deferred bonus plan.

Fully remote team with flexible working conditions.

100% coverage of health, dental, and vision benefits for you and your dependents.

Unlimited PTO policy.

401(k) program available for retirement savings.

Individual learning & development budget.

Workspace setup stipend for remote work.

$50/month to help with internet and other expenses.

Fully funded for our mission, focusing on making an impact.

Salary Information

The salary range is $156,000 - 185,000 for this remote, full-time position with excellent benefits. This range reflects the range of possible compensation for this role at the time of this posting.

Application Information

We hope you'll apply! You can also keep up with the latest by signing up at
GoodParty.org/about
. If you know anyone else who may be interested, please share this job posting – thanks!