Principal Product Manager, Growth & Retention

Role Description

Thrive Market is seeking a Principal Product Manager to lead the strategic vision and execution for our Member Growth & Retention initiatives. Reporting into our Chief Product Officer, you’ll play a key role within our Product Management team, overseeing a portfolio of high-impact product initiatives aimed at:

Improving acquisition

Driving onboarding and engagement

Increasing long-term member retention across our e-commerce and membership experience

This role will be central to navigating a critical chapter in our growth journey, addressing opportunities in our paid social performance and charting a path forward through innovation, experimentation, and member-first thinking. You’ll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences.

We’re looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work.

Responsibilities

Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)

Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more

Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention

Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes

Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives

Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable

Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners

Ensure continuity and forward momentum in product development during VP-level absences or transitions

Qualifications

8+ years of product management experience

Deep experience with freemium, subscription, or membership-based models, alongside e-commerce

Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement

Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy

Demonstrated success in scaling growth and retention programs across web and mobile platforms

Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning, and iteration

Excellent communicator with the ability to influence up, down, and across the organization

Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing

Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams

Passion for Thrive Market’s mission and a deep empathy for our members

Nice to Have

Experience with LLM-powered product features, conversational interfaces, or generative AI applied to commerce

Background in dietary personalization, ingredient intelligence, or health-focused product curation

Familiarity with recommendation system architectures (collaborative filtering, content-based, hybrid approaches) and their product-level trade-offs

Experience at a mission-driven or values-driven consumer brand where the product needed to reflect the brand's point of view, not just optimize for clicks

Benefits

Comprehensive health benefits (medical, dental, vision, life and disability)

Competitive salary (DOE) + equity

401k Employer Match

9 Days of Observed Holidays

Flexible Paid Time Off

Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences

Ability to work in our beautiful office in Playa Vista

Free Thrive Market membership with exclusive employee discount

Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform