Campaign Strategy Senior Manager

Campaign Strategy Senior Manager

Cooley is seeking a Campaign Strategy Senior Manager to join the Marketing and Client Development team. Position summary:Thisrole is part of the Strategy, Transformation & Growth Team, which acts as the firm's "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.Specificduties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Journey Mapping & Design:Lead the end-to-end mapping of specific client journeys, translating BU marketing plans into detailed tactical flows that account for every touchpoint across the lifecycle.

Standardized Journey Development:Develop andmaintaina library of "Standard Journey" templates (e.g., event nurture, thought leadership launch, lateral hire integration) to ensure repeatable, high-quality execution.

Tactical Coordination & Connectivity:Ensure every tactic within a campaign-from a social ad to a post-event email-is technically and narratively connected to the next logical step in the client journey.

Real-Time Performance Optimization:Monitorcampaign health in collaboration with the Insights team, making immediate tactical adjustments to creative, targeting, or cadence to maximize engagement.

Personalization Execution:Define and implement the specific segmentation and dynamic content rulesrequiredto effectuate the personalization strategy for individual campaigns.

BU Stakeholder Validation:Partner closely with BU Marketers to ensure the designed journeys accurately reflect the needs of the business and the nuances of the practice groups.

Channel Integration Management:Work dailyacrossthe Digital Experience team to ensure the technical setup of the journey aligns with the strategic intent.

UAT & Quality Oversight:Lead User Acceptance Testing (UAT) for complex multi-touch journeys, ensuring that logic branches, tracking links, and automation triggers function flawlessly beforelaunch.

Reporting & Feedback Loops:Synthesize campaign-level insights into actionable feedback for BU stakeholders, providing "post-mortem" analysis and recommendations for future planning cycles.

Content Coordination:Team across the content team on the development of all necessary assets for the campaign, ensuring they are staged and ready for the execution teams.

People Leader:

Serve as direct supervisor and mentor to direct reports

Provide day-to-day supervision of direct reports, ensure compliance with assigned workhoursandmonitor forcompliance with all firm and department policies. Manage staffing coverage,reviewand process time logs/time off requests

Support business professional development and continued educational opportunities

In collaboration with immediate supervisor and central HR,participatein hiring, performance appraisals, counseling,terminationand other employee lifecycle events

All other duties as assigned orrequired

Skills and experience:

Required:

After orientation at Cooley LLP, exhibitproficiencyintheMicrosoftOffice suite,iManageand other firmapplications

Ability to work extended and/or weekend hours, asrequired

Ability to travel, asrequired

5+yearsapplicable experience in the field (e.g.,marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)

Demonstrated success in design and mapping of customer journeys across the client lifecycle,including advisingon marketing/channel mix to support andoptimizeend-to-end buying journeys

Advanced data storytelling skills, including ability to distill insights andidentifyopportunities tooptimizecampaign/channel effectiveness

Hands-on experience with CRM, web, orchestration, analytics, and project management technologies

Preferred:

Bachelor's degree

Supervisory experience

Prior legal industryor professional services experience

Competencies:

Entrepreneurial by nature

Excellent attention to detail

Approaches tasks through a lens of quality and consistency

Approaches tasks through a digital first lens

Exceptionalinterpersonal andcommunication skills with ability tofacilitateand solve problems

Ability to organize, prioritize and coordinate multiple activities often under tight timelines

Takes a consultative approach to set goals, drive projects, and achieve outcomes

Strong judgment

Team-player with collaborative spirit

Unwavering ability to handle andmaintainconfidentialityregardingfirm information, projects,

client data

High levelof professionalismat all times

Demonstrated ability to lead through influence and develop talent

Proactive, analytical mindset

Effective presentation skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE. The expected annual pay range for this position with a full-time schedule is $185,000 - $225,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate. We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.