Social Media Strategist

We are seeking a Social Media Strategist to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram. This role sits at the intersection of personal branding, short‑form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education‑first presence from the ground up.

About The Client
The client is a life insurance agent focused on family and union‑member benefits. The positioning is deliberately exclusive and premium, closer to an invite‑only, members‑only community than a mass‑market page: education‑first and trust‑led. The objective is to establish a credible, high‑end profile that attracts the right audience organically and turns inbound interest into referrals.

Responsibilities

Develop and lead an end‑to‑end social media strategy for TikTok and Instagram, built from the ground up

Define content pillars, positioning, and a consistent posting cadence

Turn the client's ideas into polished short‑form content

Produce and edit content end to end, including Reels, TikTok, Shorts, graphic, captions, and copy

Lead the personal rebrand and establish a cohesive, premium, education‑first identity

Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non‑salesy way

Grow the accounts organically to drive inbound interest, community, and referrals

Track engagement, report on performance, and continuously refine the approach

Requirements

Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results

Strong short‑form video skills across ideation, filming direction, and editing

Solid graphic design, caption, and copywriting abilityA track record building personal or founder‑led brands, including rebrands

A strong eye for premium, aspirational aesthetics that feel curated rather than mass‑market or corporate

Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus

Focus on organic, community and referral‑led growth rather than paid or ads‑led tactics

Flexible, proactive, and collaborative, able to take direction and run with it without being rigid

EST working hours

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