Social Media Editor

About the Position Hot Luck is seeking a Senior Social Media Editor to manage social media for the brand and event. The ideal candidate is equal parts social strategist, content creator, video producer, community builder, and on‑camera personality. They possess strong editorial instincts, understand platform‑specific best practices, are highly fluent in short‑form video storytelling, and are excited to capture and share the energy of Hot Luck's unique food‑and‑music culture. This individual should be comfortable appearing on camera, conducting interviews, hosting social‑first video segments, participating in live coverage, and serving as a recognizable voice and face of Hot Luck across social and video platforms.
Location: Remote from Austin, Texas (possible office visits 1–2× per year) or hybrid in‑office 3× per week from NewYork, NY as required.
Responsibilities Produce, direct, and edit social media video and content (30%).
Appear on camera regularly for social‑first video content, festival coverage, talent interviews, creator collaborations, and other editorial initiatives; conduct on‑camera interviews with chefs, musicians, creators, sponsors, and festival talent (30%).
Help develop recurring social video franchises and personality‑driven content formats that build audience engagement and strengthen the Hot Luck brand; support the Editorial Director in identifying opportunities to expand Hot Luck's presence across YouTube, social video, live‑streaming, and other creator‑focused platforms; post on Hot Luck social handles on an agreed‑upon cadence (30%).
Collaborate with the Events team to share talent and programming ideas and participate in the events (10%).
Qualifications Bachelor's degree or equivalent work experience.
Experience launching or managing video‑first content initiatives, including YouTube programming, social video series, or creator‑led franchises.
Experience appearing on camera for a media brand, publisher, creator business, hospitality brand, or entertainment property.
Experience hosting interviews, live events, podcasts, video series, or social‑first content franchises.
Existing familiarity with or connections within the Austin food, hospitality, music, and cultural communities is strongly preferred.
Experience creating creator‑style content for Instagram Reels, TikTok, YouTube Shorts, and similar platforms preferred.
Knowledge, Skills, and Abilities Strong on‑camera presence and confidence representing a media brand across social, video, and live‑event environments.
Ability to conduct engaging interviews and create authentic, personality‑driven content that resonates across social platforms.
Comfortable hosting social video segments, appearing in branded content, participating in live‑streams, and representing Hot Luck at events and community activations.
Demonstrated understanding of how personality‑led content contributes to audience growth, community building, and brand affinity.
Travel Approximately 10% travel required.
Benefits and Pay Pay range: NewYork $75,000–$84,000; Remote $70,000–$80,000.
Unlimited paid time off (PTO).
Medical, dental, vision, prescription‑drug coverage.
Adoption or surrogate assistance; donation matching; tuition reimbursement.
Basic life insurance; supplemental life insurance; accident and disability insurance.
Commuter benefits; health savings and flexible spending accounts; family‑care benefits.
Generous 401(k) savings plan with company match; 10–12 paid holidays; paid parental leave (birthing and non‑birthing).
Optional pet insurance, accident, critical, and hospital indemnity coverage; life and disability insurance.
Equal Employment Opportunity It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing hr@people.inc. The Company participates in the federal E‑Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E‑Verify program, please click here: https://www.e‑verify.gov/employees.

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