CPW Marketing & Communications Specialist III / Bilingual Communications Special

Department Information
OPEN TO STATE OF COLORADO RESIDENTS ONLY
Consider joining the dedicated people of the Colorado Department of Natural Resources. It's our mission to manage and conserve Colorado's natural resources for the benefit of people today - and tomorrow. That means we have to balance development with conservation so the state we all love provides similar opportunities for our children and their children.

We invite you to explore our website at https://dnr.colorado.gov/about-us to find out more about the work we do to manage Colorado's natural resources for today - and tomorrow.

The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply.

In Addition To Offering Rewarding, Meaningful Work, We Offer

Medical and Dental plans

Strong, flexible retirement plans including PERA Defined Benefit Plan or PERA Defined Contribution Plan, plus pre-tax and Roth 401K and 457 plans

Paid life insurance

Short- and long-term disability coverage

Employee Wellness programs

Flexible Spending Accounts

Health Savings Accounts

11 paid holidays per year plus generous vacation and sick leave

Flexible work schedule options and remote-work options

Career advancement opportunities throughout the State system

Some positions may qualify for the Public Service Loan Forgiveness Program.

Colorado Parks and Wildlife
Our Mission is to perpetuate the wildlife resources of the state, to provide a quality state parks system, and to provide enjoyable and sustainable outdoor recreation opportunities that educate and inspire current and future generations to serve as active stewards of Colorado's natural resources.

The Branding and Communications Section exists to lead the planning, development, creation, implementation and evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. The work unit is also responsible for pricing, production and distribution of these materials. The work unit is also responsible for overseeing the CPW retail operations, including the online store.

Description Of Job
This position will perform communications and marketing responsibilities across the Branding and Communications section, serving as a key conduit for staff SMEs to share complex financial, operational and scientific data to a wide audience of stakeholders and constituents, including the agency’s Spanish-speaking constituents.

CPW programs, including Keep Colorado Wild, Future Generations Act, Gray Wolf Restoration, Hunting license application and allocation, wildlife management, and land and species conservation work are incredibly important to all Coloradans. The ability to share the detailed work of the agency to Spanish-speaking audiences through press releases, media interviews, social media, video scripts and other section tactics is crucial to ensure that the agency’s work and mission are more accessible and promote a Colorado For All.

This position will provide consistency in brand voice to a broader audience, allowing CPW to share crucial agency conservation, recreation and stewardship concepts across platforms to Spanish-speaking residents and visitors, recreationists, hunters, anglers and advocates for the state’s natural resources.

Expected Duties Include
Serve as the CPW Spanish-speaking Statewide Media Spokesperson

Respond to media inquiries and requests for information as assigned.

Serve as media spokesperson when needed and serve as the agency’s primary spokesperson for Spanish-language media.

Write original news releases, social media posts, FAQs for the Spanish-speaking community and media.

Assist agency communications team with translating news releases, social media posts, FAQs for the Spanish-speaking community and media.

Develop and adapt communications tactics for Spanish-speaking audiences, including identifying audience-specific angles, priorities, and messaging approaches that may differ from English-language communications.

Attend select key meetings live or via Zoom (e.g., Parks and Wildlife Commission, Public Engagement sessions) to quickly provide information to Spanish-speaking constituencies

Collaborate with section staff on Spanish-language needs strategy and execution

Work closely with the graphic designer and the marketing team to identify Spanish-language gaps and needs in CPW products and collaborate to incorporate resulting materials into existing or new visual media and printed communication plans.

Review existing products to prioritize updates.

Engage with Spanish-language publications and broadcasters to help identify new marketing or partnership opportunities.

Monitor emerging issues, concerns, and trends with Spanish-speaking communities and provide recommendations to agency leadership and communications staff regarding outreach priorities, information gaps, and engagement opportunities.

Track and evaluate Spanish-language media coverage, audience engagement, and outreach effectiveness to inform future communications and marketing strategies.

Assist with photo and video shoots as needed.

Work with Section Staff to Write, Edit and Proofread New Content (English/Spanish)

Create and edit copy in tandem with regional and section staff throughout the agency being requested to share through statewide communications channels.

Assist with writing about the agency’s work for Colorado Outdoors Magazine and/or Blog, annual reports, fact sheets and marketing campaigns.

Proofreading duties for regulations brochures, park brochures, and Colorado Outdoors Magazine.

Additional Situational Communications Responsibilities (English/Spanish)

Support marketing & communications specialist I with questions and comments received via CPW social media channels during busy seasons/projects

Gather and provide content for agency’s email Newsletters for large volumes of information, leave coverage, etc.

Participate in bi-weekly section meetings and regular touchpoints with section manager.

Collaborate with future accessibility position on maintaining assets, providing web/DAM updates and trainings with the section.

Other Duties As Assigned.
Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights.

Minimum Qualifications
Six (6) years of relevant experience as a communications specialist, journalist, public relations specialist, public information officer, or an occupation related to the work assigned to this position.

OR
A combination of related education in c ommunications, journalism, public relations, or a closely related field, and/or relevant experience in an occupation related to the work assigned equal to six (6) years.

Substitutions

Additional appropriate experience will substitute for the degree requirement on a year-for-year basis. Additional appropriate education will substitute for the required experience on a year-for-year basis.

Preferred Qualifications

Current or former State experience relevant to this position

Current or former Colorado Parks & Wildlife work or volunteer experience

Depth of understanding of, and interest in, natural resources topics, including outdoor recreation and wildlife management

Experience working in a government role

High level of written and oral communications in scientific and/or regulatory fields

Excellent communication skills

Required Competencies

Professional level writing, research and communication development skills

Fluency in both English and Spanish

Excellent organizational and time management skills

Excellent customer service skills

Conditions of Employment

State of Colorado residency is required at the time of application.

Must possess and maintain a valid state of Colorado driver's license if operating a State vehicle.

Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position. (Please Note: Absent extraordinary circumstances, prior disciplinary termination or resignation in lieu of termination will disqualify the applicant from future State employment with DNR).

Pursuant to the DNR-120 Fleet and Driving Standards Administrative Directive , any worker who will be expected to drive a State-owned vehicle is responsible for maintaining a safe driving record and a valid driver license prior to driving any State-owned vehicle. To

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