Social Media Marketing Specialist

Position Overview
We are seeking a Social Media & Marketing Coordinator to manage and expand our online presence across multiple platforms. This role will focus on creating engaging content, capturing the SafeSplash experience through photos and videos, managing social media pages, increasing followers and engagement, supporting local marketing efforts, and building relationships within our communities.

The ideal candidate is creative, comfortable being around families and children, enjoys attending local events, has strong communication skills, and can independently create content that tells the SafeSplash story.

This position will begin as a part-time role (approximately 25 hours per week) with the potential to transition into a full-time marketing position as the company continues to grow.

Key Responsibilities
Social Media Management & Content Creation

Manage and maintain social media platforms including Facebook, Instagram, TikTok, and other relevant channels

Create and publish engaging content that highlights swim lessons, instructors, families, events, promotions, and community involvement

Take high-quality photos and videos at SafeSplash locations to showcase daily activities and customer experiences

Create and edit short-form videos, reels, stories, and promotional content

Develop creative ideas for increasing engagement, brand awareness, and follower growth

Maintain a consistent posting schedule and content calendar

Monitor comments, messages, and online engagement while helping build strong relationships with families and customers

Track social media performance and identify opportunities for improvement

Photography & Video Marketing

Visit SafeSplash locations to capture authentic photos and videos of classes, events, instructors, and customer experiences

Capture behind-the-scenes content that showcases the SafeSplash culture

Create promotional materials that can be used for social media, email campaigns, advertisements, and community outreach

Ensure content reflects a positive, safe, and welcoming environment

Community Engagement & Local Marketing

Attend local community events, school events, family events, and promotional activities to represent SafeSplash

Build relationships with local organizations, businesses, schools, and community partners

Help create partnerships and opportunities to increase brand awareness

Distribute marketing materials and support local outreach initiatives

Identify new opportunities to connect SafeSplash with families in surrounding communities

Growth & Brand Awareness

Develop strategies to increase social media followers, engagement, and customer interaction

Help promote swim programs, seasonal promotions, events, and special offers

Assist with marketing campaigns designed to drive new enrollments

Research local trends and identify creative ways to reach new customers

Support overall marketing goals across multiple SafeSplash locations

Travel & Multi-Location Support

Travel locally between SafeSplash locations as needed to capture content and support marketing initiatives

Coordinate with location managers and staff to identify upcoming events, promotions, and content opportunitiesMaintain a strong presence across multiple locations and communities

Qualifications

Experience managing social media accounts for a business, organization, or brand preferred

Strong understanding of platforms such as Instagram, Facebook, TikTok, and other social channels

Experience creating reels, short videos, photos, and digital content

Comfortable taking photos and videos in a family-friendly environment

Strong written and verbal communication skills

Creative mindset with the ability to develop fresh ideas and engaging content

Organized, dependable, and able to manage multiple projects independently

Comfortable attending community events and interacting with families, customers, and local partners

Ability to travel locally between locations

Basic knowledge of Canva, Adobe tools, CapCut, or similar content creation platforms is a plus

Preferred Experience

Social media marketing experience

Digital marketing experience

Photography or videography experience

Community outreach or event marketing experience

Experience growing social media accounts or online communities

Experience working with children, families, schools, or community-based organizations is a plus

What We Offer

Flexible part-time schedule (approximately 25 hours per week)

Opportunity to grow into a full-time marketing position

Hands-on experience building a brand and community presence

Creative freedom to develop and execute marketing ideas

Opportunity to make an impact helping families learn an important lifelong skill

Work with a positive, team-oriented organization focused on safety, growth, and community

Ideal Candidate
The ideal candidate is someone who loves storytelling, enjoys creating content, and understands how powerful social media can be in connecting with families. You are someone who is comfortable behind the camera, enjoys meeting new people, and wants the opportunity to grow alongside a successful organization.

If you are passionate about social media, marketing, photography, and community engagement, we would love to hear from you!

#J-18808-Ljbffr