VP Of Marketing-Beauty/CPG-LA

Vice President of Marketing

Employment Type:

Full-Time
Location:

Los Angeles, CA | Leadership Role

About the Opportunity

We are seeking a strategic, growth-minded Vice President of Marketing to lead the next stage of commercial expansion for a professional aesthetics organization. This executive will shape and execute a high-impact marketing vision focused on growing practitioner engagement, deepening account utilization, and elevating the brand across a national network.

The Vice President of Marketing will oversee the full marketing ecosystem-from brand positioning and demand generation to customer lifecycle strategy, education marketing, sales enablement, digital campaigns, and performance analytics. This is an opportunity for a hands-on leader who can pair long-range strategic thinking with disciplined execution and measurable business outcomes.

What You'll Lead

• Develop and execute an integrated B2B marketing strategy that drives account acquisition, retention, expansion, and practitioner engagement.
• Build lifecycle programs supporting customer onboarding, activation, utilization, reactivation, and long-term account growth.
• Lead segmentation and targeting initiatives informed by customer behavior, purchase patterns, utilization trends, lifecycle stages, and engagement data.
• Oversee demand generation, digital marketing, content strategy, events, education marketing, brand initiatives, and sales enablement.
• Partner closely with Sales leadership to create field-ready campaigns, account insights, and programs that strengthen commercial execution.
• Collaborate with Education leadership to advance practitioner training, peer-to-peer learning, advocacy, and professional community initiatives.
• Establish marketing performance standards through dashboards, attribution models, testing frameworks, and ongoing optimization.
• Recruit, develop, and lead a high-performing marketing team while managing external agency and vendor relationships.

Key Priorities

• Increase revenue per account through targeted utilization, adoption, and pull-through campaigns.
• Strengthen practitioner adoption of products, protocols, training resources, and brand programs.
• Create scalable, CRM-driven campaigns using HubSpot and connected marketing technologies.
• Turn market intelligence and customer insights into practical commercial strategies.
• Advance the practitioner community through education, events, advocacy, and thought leadership.
• Build a marketing organization known for accountability, creativity, data fluency, and cross-functional partnership.

What You Bring

• 10+ years of progressive marketing experience, including senior leadership responsibility in B2B, healthcare, aesthetics, beauty, medical device, professional services, or a related industry.
• A demonstrated record of building and executing growth-focused marketing strategies within complex customer ecosystems.
• Deep experience with CRM platforms, marketing automation, lifecycle marketing, segmentation, and performance analytics; HubSpot experience is strongly preferred.
• Proven ability to partner with sales organizations and connect marketing investments to measurable commercial outcomes.
• Strong strategic judgment, communication skills, team leadership capabilities, and cross-functional influence.
• An analytical, resourceful, and action-oriented leadership style with a high degree of ownership and urgency.