Associate Director, Global Marketing - Obesity

Job Description

The Global Commercial Metabolism Team is responsible for shaping the global commercial strategy for our Obesity portfolio, with a focus on building differentiated, insight-driven strategies that position assets for long-term success in a highly dynamic and competitive market.
Associate Director, Global Marketing - Obesity

The Associate Director, Global Marketing - Obesity will operate at the intersection of strategy, asset development, and customer insight, with responsibility for advancing overall global commercial strategy across obesity assets in development. This individual will bring a dual focus on healthcare professional (HCP) and healthcare customer (HCC) audiences, helping define how each asset can be positioned, differentiated, and valued in the future market environment.
Key responsibilities for this role may include, but are not limited to the following:

Lead and support development of the overall global commercial strategy for obesity assets, ensuring strategies are insight-driven and aligned to enterprise priorities.
Develop clear and differentiated HCP and HCC value propositions for each asset and implications for future positioning.
Apply the brand strategy framework (L3 EARLY) to build and refine commercial foundations, including market in focus, asset differentiators, initial brand positioning, value propositions and early asset strategy.
Partner with cross-functional colleagues to identify commercial implications of target product profiles, endpoints, patient populations, evidence needs, and development choices.
Monitor, synthesize, and communicate competitive insights that are meaningful for the obesity franchise and build future scenarios.
Collaborate with cross-functional teams to evaluate and build for success against identified strategic opportunities, including opportunity spaces, priority customer segments, unmet needs, access considerations, and potential areas for innovation.
Partner with regional and key market colleagues to reflect relevant market realities while maintaining strategic consistency across the portfolio.
Operate as a key member of the Global Commercial Team, leading without authority, fostering enterprise collaboration, and helping build a culture of strategic rigor, accountability, inclusion, and One Team ways of working.
Required Qualifications:

Education: Bachelor's Degree
Minimum of 7 years of progressive experience across marketing, market access, strategy, in the pharmaceutical/biotechnology or health and wellness industry.
Minimum 3 years' experience in global contributing to asset or portfolio strategy.
Experience developing HCP and/or HCC strategies, value propositions, positioning, messaging, or customer insight-driven strategic deliverables.
Strong understanding of early asset development, commercial input into development decisions, and the role of marketing in shaping target product profile, evidence, positioning, and future launch strategy.
Experience in synthesizing complex market, clinical, and access inputs into clear strategic implications and executive-ready recommendations.
Preferred Qualifications:

Experience in obesity, cardiometabolic, diabetes, cardiovascular, renal, or other highly competitive specialty markets preferred.
Preferred Education: Advanced Degree (MBA)
Demonstrated ability to think beyond the current market and anticipate how market shifts may shape the future.
Entrepreneurship: Ability to create high-value deliverables from white space, operate with ambiguity, and identify opportunities to differentiate and win.
Competitive mindset with experience interpreting and communicating intelligence in a way that informs strategic choices and franchise priorities.
Cross-Functional Leadership: Strong collaboration skills and ability to lead without authority across Commercial, Clinical Development, Medical Affairs, Market Access, Outcomes Research, Policy, Competitive Intelligence, Forecasting, regional teams, and agency partners.
Experience applying L3 EARLY, L3 NEXT, launch excellence, or similar strategic marketing frameworks to guide asset or brand strategy development.
Influence and Communication: Ability to communicate complex insights simply and credibly, tailor messages for senior leaders and cross-functional audiences, and drive alignment across stakeholders.
Executional Excellence: Ability to manage multiple priorities, clarify decisions, align stakeholders, and deliver high-quality strategic outputs on time.
Innovation and Learning Agility: Curiosity, external orientation, and willingness to challenge the status quo to identify new ways to create value for customers, patients, and the enterprise.
Required Skills:

Adaptability
Biopharmaceutical Industry
Biotechnology
Brand Strategy
Communication Strategy Development
Creativity
Cross-Functional Collaboration
Cross-Team Collaboration
Customer-Focused
Customer Insights
Global Marketing
Market Access
Market Research
Product Management
Strategic Market Analysis
Strategic

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