Portfolio Marketing Lead

Portfolio Marketing Lead
Pay: $35-45.hr

Duration: 4 1⁄2 Months

Location: Hybrid in Holtsville, NY or Lincolnshire, IL - Onsite Tuesday–Thursday

Position Overview
The contingent worker will work closely with the Services business unit as a member of the global portfolio marketing team to deliver go-to-market plans while leading strategy, messaging, creation, and management of all content. This role supports bringing new offers to market across the Zebra Services portfolio and serves as the marketing subject matter expert for new products and enhancements to existing offerings.

Key Responsibilities

Deliver go-to-market plans for Zebra Services portfolio offerings

Lead strategy, messaging, content creation, and content management

Partner with business units to support new products and enhancements

Develop key messaging and value propositions to support creative content

Collaborate with internal and external agencies to guide content development, ensuring timelines and budgets are maintained

Oversee product launch definition and activation planning, aligning with: Global product marketing, Regional marketing, Digital teams, Vertical marketing, PR teams

Supervise the creation and maintenance of product pages on Zebra.com in partnership with the digital marketing team

Create and maintain product pages on internal sales enablement and channel partner portals

Manage assets within a digital asset management system

Qualifications

BA/BS degree in a related field

2–5 years of experience working in various settings, including within a corporation or for corporate clients

B2B experience strongly preferred

Proven track record of successfully taking products to market for a large B2B company or agency

Experience in customer services marketing

Expertise in developing differentiated go-to-market strategies and messaging

Ability to create content plans aligned to the buyer's journey

Demonstrated collaborative, cross-functional approach to planning and problem solving

Proven ability to manage multiple projects simultaneously

Exceptional communication skills

Benefits

Referral Bonus for any candidate hired.

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