Sr. Digital Designer

Senior Digital Designer at Carter's leads digital brand storytelling and campaign leadership across site, email, app, and paid media, while supporting paid media creative and collaboration with cross-functional teams. Reports to the Brand Art Director and drives end-to-end digital design for high-priority brand stories.
Responsibilities

Lead concept and design for major brand marketing stories across site, email, app, push, SMS, paid media, and emerging digital channels
Translate campaign direction into cohesive, high-impact digital experiences that balance brand expression with performance goals
Design and produce motion-driven content, including animated and video assets across digital channels
Support the end-to-end design process from concept through production, ensuring assets are accurate, scalable, and optimized for all formats
Collaborate with cross-functional partners (marketing, channel teams, UX, etc.) to ensure work is customer-centered, intuitive, and aligned to strategy
Ensure consistency and excellence across all digital touchpoints, maintaining and evolving Carter's digital visual standards
Contribute to and evolve digital design systems, templates and guidelines to support scalable storytelling
Partner with Brand Art Director on photography and video capture to support digital-first content needs
Stay current on design trends, motion techniques, tools, and emerging technologies to continuously elevate creative output
Develop concepts and design into paid media assets for seasonal campaigns and brand-led initiatives, with a focus on video and motion
Work closely with marketing and paid media partners to align on KPIs and stay up-to-date with platform-specific design guidelines and trends to adapt designs and maximize campaign performance
Develop and execute creative A/B tests to continually optimize design performance
Edit seasonal videos to develop innovative creative unique to social platforms
Requirements

Strong digital design portfolio demonstrating brand storytelling across multiple channels, including motion/video work
Organized, self-motivated, and detail-oriented with the ability to independently manage projects from concept through production
Demonstrated technical fluency in digital design—comfortable working within design systems, preparing files for development, and understanding platform constraints and capabilities
Proven ability to manage multiple priorities, work within constraints, meet deadlines, and continuously improve process and output quality
Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively
Collaborative, hands-on, and solution-oriented approach to problem solving
Proficiency in motion design and video editing tools (e.g., After Effects, Premiere, Figma motion or similar)
Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Technologies

After Effects
Premiere
Figma
Figma Motion
Photoshop
Illustrator
InDesign
HTML
CSS
Preferred Skills and Experience

4-year bachelor degree in Graphic Design preferred
5+ years experience in Graphic Design
Experience designing for eCommerce and performance marketing channels
Familiarity with prototyping tools, basic interaction design, or front-end considerations (HTML/CSS) a plus

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