Paid Media Strategist

The Role

The Ad Strategist is the paid media performance lead for a portfolio of Digital Neighbor clients and a core member of the Client Results team. This role exists to make sure every paid media dollar a client spends is working toward their stated goal, whether that goal is lead generation, eCommerce revenue, or brand awareness. You will specialize in Meta Ads, Google Ads, and TikTok Ads, with additional platform exposure as client needs require.
Every role at Digital Neighbor feeds one company-wide goal: case studies produced per month. A case study requires a happy client who got results and stayed long enough to measure the outcome. The Ad Strategist owns the "got results" part of that equation. You keep campaigns performing against client goals and hand off clean, clear updates weekly so the Client Satisfaction team can tell the winning story.
You'd Be a Great Fit If You Were...

The person who checks ad spend pacing before their morning coffee, not because someone told you to, but because a budget surprise would keep you up at nightEnergized by the puzzle of turning raw campaign data into a clear story that a non-technical person can relay to a client with confidenceSomeone who sees a dip in CTR or rising CPA and feels a pull to diagnose it immediately rather than waiting for a scheduled reviewComfortable owning your book of accounts fully, making optimization calls without needing someone to approve every bid change or audience tweakThe kind of communicator who delivers bad news constructively, always pairing underperformance with a recommended path forward instead of just flagging the problemNaturally organized across multiple accounts with different budgets, goals, and platform mixes, and you don't need a manager hovering to keep things on trackGenuinely curious about platform changes, algorithm updates, and new ad formats, and you test new features before anyone asks you toMore motivated by client outcomes than campaign vanity metrics. Impressions are nice, but qualified leads and ROAS are what get you excited
Key Responsibilities

Campaign Management and Optimization

Manage and optimize Google Ads campaigns (Search, Display, Performance Max, LSAs) across all clients in your book
Manage and optimize Meta Ads campaigns for applicable clients, including audience segmentation, creative testing, and funnel optimization
Manage and optimize TikTok Ads campaigns, including creative strategy, audience targeting, and performance analysis
Manage campaigns on LinkedIn Ads, YouTube Ads, or other platforms as client needs require
Monitor campaign performance daily and make data-driven adjustments to targeting, bidding, creative, and budget allocation
Launch new campaigns from the ground up, including keyword research, ad copy, audience targeting, and conversion tracking setup
Work with landing page teams to improve conversion rate optimization and overall funnel performance
Tracking, Attribution, and Automation

Set up and maintain conversion tracking using Google Tag Manager, Google Ads, and Meta Events Manager
Manage and analyze call tracking tools (WhatConverts, CallRail, or similar) to ensure accurate lead attribution
Maintain clean lead attribution across paid and organic channels so reporting is accurate and defensible
Use Zapier or similar automation tools to streamline lead delivery, CRM handoffs, and reporting workflows
Troubleshoot tracking, attribution, and performance issues across platforms
Value Stream Coordination

Deliver a one-paragraph PPC status summary for every client in your book to the Client Satisfaction team weekly
Include wins, areas of concern, and any context the CSM needs to communicate effectively to the client
Collaborate with the Client Satisfaction team to prepare for client meetings, QBRs, and any paid media questions
Coordinate with the SEO and strategy teams when campaign insights overlap with organic performance
Quality Ownership

Put your stamp of approval on all paid media work for your clients. Your name is on the performance, and it should reflect your standard
QA all campaign setups, tracking configurations, and reporting data before they go live or reach the client
Flag risks, anomalies, or underperformance to leadership before they become client-facing problems
Reporting, Budget, and Performance Tracking

Maintain accurate, up-to-date campaign data in reporting tools (Agency Analytics, Google Looker Studio, or equivalent)
Deliver monthly paid media performance summaries with clear insights, KPIs, and recommended next steps
Manage each client's ad spend exactly to plan each month, monitoring pacing and adjusting as needed to avoid overspend or underspend
Ensure conversion tracking, GTM tags, call tracking, and attribution are properly configured and maintained for every client
Team Collaboration

Support junior team members and share knowledge on paid media best practices
Provide feedback to leadership on campaign trends, platform changes, and emerging opportunities
Qualifications

Required

3+ years of hands-on experience managing paid media campaigns (Google Ads required; Meta Ads strongly preferred)
Experience managing ad budgets ranging from $3,000 to $20,000+ per month across multiple clients
Excellent proficiency in Google Ads, including Search, Display, Performance Max, and Google Local Service Ads (LSAs)
Solid working knowledge of Meta Ads (campaign setup, audience targeting, creative testing, reporting) and Meta Events Manager
Proficiency in Google Analytics (GA4), Google Tag Manager, and conversion tracking setup
Experience with call tracking and lead attribution tools such as WhatConverts, CallRail, or similar
Familiarity with Go High Level or similar CRM and marketing automation platforms
Experience with reporting and analytics tools (Agency Analytics, Google Looker Studio, or similar)
Working knowledge of CRO best practices and landing page optimization
Proven track record of managing ad spend to plan and delivering measurable results (leads, ROAS, cost per acquisition)
Strong written communication skills; ability to distill campaign performance into clear, concise summaries
Skilled in using Asana or similar project management platforms to manage workflows and deliverables
Preferred but Not Required

Experience with TikTok Ads, LinkedIn Ads, YouTube Ads, or Display Network campaigns
Familiarity with landing page builders such as Unbounce, Instapage, Leadpages, or Lovable
Experience using Zapier or similar automation tools to streamline lead delivery and reporting
Proficiency building custom Looker Studio (Data Studio) reporting dashboards
Previous experience in a digital marketing agency managing multiple clients simultaneously
Key Skills & Abilities

Deep understanding of Google Ads (Search, Display, Performance Max, LSAs) including ad targeting, bidding strategies, and campaign optimization
Ability to build a comprehensive Google Ads campaign from the ground up and launch it for success
Solid ability to manage Meta Ads campaigns, including audience strategy, creative testing, and performance analysis
Ability to conduct a thorough paid media audit and clearly identify what is working, what is not, and what actions will drive improvement
Use lead tracking, call tracking, and conversion data to get clarity on attribution and confidently report where leads are coming from
Troubleshoot campaign tracking, attribution, and performance issues across platforms (Google Ads, Meta, TikTok, GTM, WhatConverts, CallRail)
Work with landing page teams to improve conversion rate optimization and funnel performance
Translate complex performance data into a clear, one-paragraph status summary that a non-technical team member can relay to a client
Confidently present underperformance or difficult campaign data constructively, with a recommended path forward
Use automation tools (Zapier or similar) to streamline lead delivery, reporting, and operational workflows
Build scalable processes and documentation so that campaign management improves over time, not just in the moment
Strong time management to prioritize actionable decisions across multiple accounts with varying budgets and goals
Proactive and positive with a passion for testing, learning, and improving
Success Metrics

80% or higher of PPC accounts trending toward or at client goal each week
100% weekly handoff completion rate (one-paragraph status summary delivered to Client Satisfaction team weekly)
Ad spend managed exactly to plan each month across all accounts
Clean lead attribution maintained with confidence across paid and organic for every client
On-time delivery of all campaign launches, optimizations, and reporting
Monthly paid media performance summaries delivered with clear insights and recommendations
Positive internal feedback from Client Satisfaction team and cross-functional team members
Growth Opportunities

Progression into Senior Ad Strategist or Paid Media Director roles
Opportunity to manage larger, higher-budget accounts
Expansion into emerging paid channels (programmatic, CTV, audio) as client needs grow
Participation in client strategy development and cross-functional initiatives
Our Culture

At Digital Neighbor, our mission is to help our neighbors' businesses thrive through kind, strategic marketing partnerships. We aim to be the most trusted marketing partner, where kindness and expertise fuel sustainable growth.
Our values guide everything we do:
Cultivate Team Kindness
Care Deeply for Our Neighbors
Own the Outcome
Grow Through Curiosity

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