Communications Planning Manager

Job Overview

Manager, Communications Planning – Bose Corporation.
We are looking for a strategic leader who will translate business, product, and brand strategy into integrated communications for new product launches. The role coordinates cross‑functional teams to create a unified communication plan across all consumer touchpoints.
Responsibilities

Comms Strategy & Architecture

Develop integrated communication strategies based on business objectives, product positioning, audience insights, brand priorities, and success metrics. Define communication challenges, audience journeys, messaging hierarchy, channel roles, and key moments.

Integrated Plan Design & Orchestration

Own the activation architecture, maintain a single source of truth, and define launch phasing, channel sequencing, milestones, dependencies, and readiness requirements. Align messaging, timing, and execution across Media, PR, Social, CRM, eCommerce, Retail, Partnerships, and other activation teams.

Cross‑Functional Leadership & Alignment

Clarify roles, decision rights, deliverables, and escalation paths. Lead planning forums, alignment checkpoints, readiness reviews, and cross‑functional decision meetings to reduce fragmentation and maintain strategic alignment.

Measurement & Continuous Improvement

Define measurement frameworks tied to communication objectives, business outcomes, and channel roles. Partner with Analytics and Insights teams to evaluate performance and lead post‑launch reviews to recommend improvements and institutionalize learnings.

Qualifications

6+ years of experience in integrated marketing, communications planning, brand strategy, or related field.
Proven ability to translate business, product, brand, audience, and commercial priorities into integrated communication strategies.
Strong skills in defining communication challenges, audience journeys, messaging architectures, channel roles, and launch plans.
Experience developing customer‑relevant narratives from product features, claims, and reasons to believe.
Deep understanding of launch phasing, cross‑channel orchestration, readiness planning, investment prioritization, and measurement.
Demonstrated ability to lead complex, cross‑functional initiatives and influence stakeholders without direct authority.
Strong strategic thinking, facilitation, and communication skills with the ability to balance rigor with executional practicality.
Comfort working in a fast‑paced, matrixed environment with evolving priorities and multiple activation partners.
Benefits & Compensation

Location: Framingham, Massachusetts (salary range $130,000–$178,750).
Competitive base pay with bonus programs.
Comprehensive health and welfare benefits.
401(k) plan.
Exclusive perks designed to support well‑being.
Generous employee discount on Bose products.
EEO Statement

Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC Know Your Rights poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities.

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