Marketing Lifecycle Manager

About the Role LendingOne is one of the country's largest direct real estate lenders and we're building the marketing infrastructure to match. We're looking for a lifecycle marketer who's done this before, knows what good looks like, and wants ownership over something that actually matters. This isn't a role where you'll inherit a finished program and maintain it. You'll nurture architecture across two distinct business lines (our core lending business (DSCR & bridge) and our Partnerships group) and have real input on strategy, segmentation logic, and how we think about the funnel.
What You'll Own End-to-end lifecycle programs: from audience definition and enrollment logic to copy, sequencing, and performance reporting
Segmentation strategy across a complex, multi-persona database: investors at different stages, loan types, deal sizes, and engagement levels
Dedicated nurture flows for the Partnerships group, including co-branded sequences and partner-specific audience builds
Campaign architecture in HubSpot: workflows, smart lists, suppression logic, naming conventions, built to scale, not just to ship
A reporting cadence that connects email performance to pipeline, not just opens and clicks
Cross-functional alignment with sales, business development, and channel partners to make sure lifecycle touchpoints land at the right moment in the right conversation
What We're Looking For 4-6 years in lifecycle, email, or marketing automation
Financial services or lending experience a meaningful plus
Deep HubSpot fluency: workflows, enrollment triggers, smart lists, sequences, A/B testing, and attribution reporting
A real point of view on segmentation. You know how to build audiences from behavioral data, not just demographic fields
Experience supporting more than one business unit or stakeholder group simultaneously
Strong enough with data to own your own reporting; strong enough with copy to make your campaigns actually convert
Comfort working in a regulated environment where compliance review is part of the process, not an afterthought
Nice to Have Experience building lifecycle programs for a partnerships or channel team
Familiarity with CRM-to-ad platform integrations (custom audiences, HubSpot-to-Google/Meta sync)
Exposure to direct mail or multichannel nurture beyond email
Why This Role Is Worth Your Time You’ll have meaningful scope on day one, this isn't a coordinator role with a manager title
The database is active and growing, which means your programs will have real audiences and real stakes
You’ll work alongside paid, content, SEO, and sales enablement, lifecycle connects to a full marketing motion, not just an email tool
LendingOne moves fast, which means your work ships and you can see results
Why LendingOne Competitive base salary and incentive structure
Full medical, dental, and vision benefits
Company-matching 401(k) plan
Paid time off and 10 company-paid holidays
Work-from-home Fridays
Career development, training, and internal promotion opportunities
Team-building events, company lunches, and swag
Collaborative, inclusive, and fun workplace culture
LendingOne is proud to be an Equal Opportunity Employer. We're committed to building a diverse and inclusive workforce where everyone belongs.

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