Social Media & Digital Specialist

Social Media & Digital Specialist
Hoselton Auto Mall | East Rochester, NY
Full-Time | $50,000-$65,000 per year

Join the Hoselton Marketing Team

Hoselton Auto Mall is looking for a creative, organized and data-driven Social Media & Digital Specialist to join our Marketing Team. This is a full-time, in-office position located at Hoselton Auto Mall in East Rochester, NY.

For more than 100 years, Hoselton has served the Rochester community as a local, family-owned automotive group. This position will help tell the Hoselton story across social media, our websites and other digital channels while supporting Hoselton Toyota, Hoselton Chevrolet, Hoselton Nissan and the Hoselton Pre-Owned Super Center.

The right candidate will enjoy the creative and analytical sides of digital marketing-from producing engaging social content to managing digital campaigns, updating websites and using performance data to improve results. This is a hands-on opportunity for someone who enjoys combining creativity, technology and analytics.

Key Responsibilities

Social Media Management and Content Creation

Manage Hoselton’s social media channels, with a primary focus on Facebook and Instagram, and maintain an organized content calendar covering vehicles, service, employees, community involvement and dealership initiatives.

Write, create, schedule and publish engaging organic content, including graphics, photography and short-form video, that supports dealership goals and reflects Hoselton’s family- and community-focused voice.

Plan, launch and optimize Meta advertising campaigns, including audiences, budgets, creative, testing and performance reporting.

Website and Digital Experience Management

Oversee content across six Hoselton websites and the employee intranet, ensuring information is accurate, current, customer-focused and easy to navigate.

Use WordPress and dealership website tools to update pages, banners, forms, navigation, staff information, promotional content, monthly specials and campaign landing pages.

Conduct routine website quality checks and coordinate corrections with digital partners while applying working knowledge of SEO, accessibility and basic HTML.

Reputation and Community Management

Monitor and help manage customer reviews, social media comments, direct messages, mentions and questions across Google, CARFAX, Yelp, Facebook, Instagram and other priority platforms.

Respond in a helpful, respectful and customer-focused tone, escalating concerns to the appropriate manager and coordinating follow-up when needed.

Maintain accurate online business listings and profiles across Hoselton locations and departments.

PPC, Vendor Management and Performance Reporting

Monitor paid media and digital performance throughout the month, working with vendors to identify practical opportunities to improve efficiency, lead volume, market share and return on investment.

Prepare clear monthly reporting covering social media, paid media, website traffic, conversions, leads, calls and vendor performance.

Additional Responsibilities

Collaborate with the Marketing Team, dealership departments, OEM representatives and digital partners to support promotions, campaigns, content and community initiatives.

Stay current with automotive and digital marketing trends and share relevant opportunities with the Marketing Department Manager.

Your Must Haves

Demonstrated experience managing social media and creating digital content.

Strong working knowledge of Meta Business Suite and Meta Ads Manager.

Strong writing, editing and communication skills.

Competency with Adobe Creative Suite and short-form video editing.

Proficiency with Microsoft Office and LLM-based AI tools.

Basic familiarity with WordPress or other CMS, and HTML.

The ability to manage multiple priorities, interpret performance data and collaborate effectively across teams.

If You Have These – Even Better!

An associate or bachelor’s degree in marketing, communications, digital media, advertising or a related field—or equivalent relevant experience.

Experience with paid search, Google Analytics, Looker Studio, SEMrush or reputation-management platforms.

A portfolio or professional examples of social media, graphic design, video or digital marketing work.

Benefits

Competitive pay based on experience

Health, dental, and vision insurance

401(k) with company match

Paid time off and holidays

Employee discounts on vehicles, service, and parts

Supportive and collaborative team environment

Opportunity for professional growth in a stable, locally owned company

Schedule

Monday to Friday

Day shift

In-office position (East Rochester, NY)

Hoselton Auto Mall is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants.

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