Marketing Director, Professional Division

Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.

Lead the creation of compelling positioning, messaging, content, and campaigns that will highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.

Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.

Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment.

Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience.

Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.

Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.

Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture.

Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.

Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.

Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.

Requirements

Bachelor’s degree in Marketing or business

10 years of marketing experience, with at least 4 years in a leadership role

Deep experience in B2B or professional-channel marketing, ideally within pet nutrition, animal health, pharma, or performance‑driven consumer goods

Proven track record of developing and executing integrated marketing strategies that deliver measurable business results (revenue growth, brand preference, customer acquisition/retention & recommendation growth)

Hands‑on experience with digital marketing, content strategy, trade marketing, events, CRM, loyalty programs & marketing analytics/tools

Excellent leadership, communication, presentation & interpersonal skills with the ability to influence & collaborate effectively across all levels of the organization

Passion for dogs & cats and the professionals who work with them

Core Competencies
Demonstrates expertise in developing and executing integrated marketing strategies tailored to the professional pet nutrition sector, with a strong focus on leadership, collaboration, and measurable business outcomes.

Highest‑signal resume keywords

B2B Marketing Experience

Integrated Marketing Strategies

Digital Marketing

Leadership Skills

Marketing Analytics

ATS Optimization Keywords
Hard Skills

Marketing Strategy Development

Content Strategy

Trade Marketing

Customer Acquisition

Revenue Growth

Soft Skills

Leadership

Communication

Presentation

Interpersonal Skills

Collaboration

Certifications & Qualifications

Bachelor’s Degree in Marketing

Bachelor’s Degree in Business

Industry Keywords

Pet Nutrition

Animal Health

Professional Channel Marketing

Consumer Goods

Strategic Partnerships

Tools & Technologies

CRM

Loyalty Programs

Marketing Analytics Tools

Digital Marketing Platforms

Event Management Tools

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