Digital Marketing Manager

Responsibilities

Develop, implement, and analyze online marketing strategies to drive website traffic, engagement, and revenue production
Manage budgets and oversee campaigns across digital channels including email marketing, paid digital advertising, and SEO
Support the direction of the resort’s multichannel paid digital marketing agency to achieve target KPIs
Manage and execute an evolved email marketing strategy with sophisticated audience segmentation, A/B testing, and drip campaigns
Assist in the development of creative promotional offers and supporting material as a member of the Revenue Strategy team
Contribute to the development of the resort’s social media strategy
Stay current on digital marketing trends and best practices
Assist in maintaining the resort website including activity calendars, blog posts, and special offers
Manage and audit ongoing SEO work to improve online visibility and increase revenue production
Maintain location listings to ensure accuracy across platforms
Measure, synthesize, and report on website performance, recommending optimizations based on data
Requirements
Bachelor’s degree in marketing, communications, business, or a related field
Two to five years of experience in a digital marketing or related role
Hands‑on experience with Google Analytics, Meta Business Suite, and SEO tools
Strong understanding of current digital marketing concepts, strategy, and best practices
Excellent analytical, organizational, and project management skills
Creative thinker with strong communication and copywriting skills
Experience with Revinate CMS (preferred)
Certification in Google Analytics (preferred)
Experience in a luxury hospitality setting (preferred)
Core Competencies
Demonstrates expertise in developing and implementing digital marketing strategies, with a strong focus on SEO, email marketing, and data analysis to drive engagement and revenue. Proficient in managing budgets and optimizing campaigns across various digital channels while staying current with industry trends.

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