Brand Designer

Define and evolve Nectar's visual identity (logo, typography, color, iconography, motion) into a system flexible enough to work across web, product, social, and print
Own brand execution across the website, landing pages, pitch decks, one-pagers, and sales collateral
Design social and campaign creative that captures Nectar's voice across launches, announcements, and always-on content
Build and document brand guidelines that can scale as the team and company grow
Partner closely with founders, marketing, and early product/engineering hires to keep brand and product experience consistent
Help shape and eventually grow the design team you’re the first member of
Requirements

4+ years of brand or visual design experience, ideally including startup or agency work spanning multiple brand touchpoints
A portfolio that demonstrates systems thinking, featuring cohesive identities that hold together across many formats, not just standalone pieces
Comfort setting direction with little existing process: you’ll be writing the playbook, not just following one
Strong typography, layout, and color instincts; fluency in Figma (motion/video tools a plus)
Genuine curiosity about AI and how it’s reshaping marketing, though no technical background is required
Nice to have: experience designing for B2B SaaS, martech, or social/community platforms
Core Competencies

Demonstrates expertise in brand and visual design, with a strong focus on creating cohesive identities across various formats. Proficient in developing brand guidelines and executing design strategies that align with company growth and marketing initiatives.
Highest-signal resume keywords

Brand Design Experience
Visual Identity Development
Figma Proficiency
Typography and Layout Skills
B2B SaaS Design Experience
ATS Optimization Keywords

Hard Skills

Brand Design
Visual Design
Typography
Layout
Color Theory
Systems Thinking
Creative Direction
Campaign Design
Brand Guidelines Development
Portfolio Development
Soft Skills

Curiosity
Collaboration
Adaptability
Communication
Industry Keywords

Startup Experience
Agency Experience
B2B SaaS
Martech
Social Platforms
Tools & Technologies

Figma
Motion Tools
Video Tools

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